Now that 2015 is well under way, it’s important to observe the new digital business trends. One of the more noteworthy trends is web site design. If you want to create or improve a site for 2015, consider the following eight trends within web design:
1. Note the Longer Scrolling Sites
With the growth of mobile devices and digital commerce a lot of sites are now created with mobile in mind. On mobile-centric sites, pages tend to be longer and have less links. As a result, these sites focus more on storytelling, information, graphics, and videos. When creating your own web pages, don’t feel obligated to paginate or design a linking scheme as you might have before; it’s okay now to have a greater amount of information on a single page.
2. Keep Up with Responsive Design
As a business owner, you always have to be thinking from the viewer’s perspective. Responsive web design–creating the best experience for customers possible–means that your site needs to be both easy to navigate and interesting to viewers across all formats. This will require testing your visual media, giving greater consideration to how you design pages like those on your WordPress blog, and be ready to try new visual concepts as they appear.
3. Implement Ghost Buttons
Ghost buttons are transparent, usually quadrilateral-shaped buttons that can be a valuable tool in your site’s arsenal. Besides possessing a certain visual appeal that other icons just don’t have, they also help make backgrounds more visible so that you don’t have to choke a page with graphics.
4. Embed Fancy Images and Video
Web sites in 2015 need to have the fanciest, most colourful, and most clear photos and videos possible. But while fancy content is important, keep in mind that this does not mean you need to stuff your site with it; that can make your site look unprofessional. Keep your design in mind and only pick the right, necessary images and videos.
5. Get a Coding Program
There are many people who know how to code HTML and create cascading style sheets; too many, in fact. However, the right tool isn’t a person, it’s a program, as coding systems have become a popular way to design sites efficiently. While it’s never a good feeling to phase out people for machines, it’s a necessity for businesses trying to stay competitive and up-to-date on cost-effective software and development trends.
6. Use More Web Graphics
Customers prefer when information is presented in as interesting a fashion as possible, leading to the rise of infographics. But now, with the preference for digital content, web graphics–the same thing, just online–are the trend. These feature engaging titles, charts, and graphs featuring statistics and applicable images. Think about the infographics you have observed elsewhere and how you can implement them yourself.
7. Stick With Card Design
Many web sites may look like a Pinterest board or Instagram page, with everything broken up into bordered areas with messages, photos, and embedded links. This is called web card design and it needs to be a part of your 2015 web design. Card design allows for easy organization of information, while making it easily visible to those who visit your site.
8. Remember the Importance of Flat Design
Despite modern tech developments, flat design is still the preference for web sites. This means there’s no need for extravagant colours, shadowed typography, or extravagant text; basic colours and simple graphics are enough. That said, some subtle graphics updates, like basic work in Photoshop or the occasional gradient, are fine. It’s all about making your web site both appealing and functional.