Today, the fashion police are out in full force, parents are grumbling, and people are getting bombarded with so many different looks. We see it all now, with: fancy clothes, well-designed body art, hot cosmetic colours, and more strategically placed jewellery and clothing rips than we once thought possible.
Regardless of one’s fashion choices, the lesson seems to be that appearance matters, whether we like it or not. Good or bad, people care about how things look, though opinions differ; for example, some prefer solid colours, while others like the bright ones. It’s all a matter of taste.
That is, except maybe in online business. Here, looks do matter, but they are more than a matter of taste; they are a matter of good business. Paying close attention to appearances can mean the difference between a decent business and a strong, successful one.
Real Matters of Taste
Your online business material, especially your web site, is truly a representation of your business, able to show the world its greatness with a mere glance. That’s why you have to obey some basic guidelines if you want it to look great.
You often have to go back to basic design principles and take a serious approach to your corporate identity development. This means finding those shapes and colours that represent your business perfectly. When you go to put your material online, there should be consistency with your visual items throughout the site. Your web site is how you define your business in visual terms, so your borders, logo design and development, and colour usage should all be uniform.
With digital media and design in mind, don’t go crazy with the visual web site editing or creation media you use. You don’t need much, and sometimes systems that use basic HTML might suit you well enough. Choking your web site with all sorts of fancy digital media is not only hard on the eyes, which might turn clients away, but they can also be a real pain for web site maintenance if something goes wrong. Even worse, excessive digital media can mess up your online business functions, like SEO and your content copywriting services, if there are mistakes within the design media itself.
Good web site design is like doing electrical work; many people think it’s a hobby, but it should really be done by pros. If you lack the skills, get a good graphic designer that uses quality digital tools to help you. Make sure they do a good job, though, and if you aren’t happy, speak up and work together to fix the design to look how you think it should.
The designs you use for your web site can also be used elsewhere. For example, the logos and colours you use can also be applied to posters and exhibit designs at conventions, on your business cards, or on hard or soft copy promo material. Good designs are effective anywhere, and once you find one that works, it can be carried over to serve as the best calling card for you and your business.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.