For any local business web sites, the user experience and user-friendliness is key. If businesses can’t quickly capture attention and draw user engagement, audiences are more likely to turn away and seek services or products elsewhere. The good news is that making an effective web site for your local business does not require an understanding of psychological trends or significant market research. In many cases, making an engaging, user-friendly web site is just a matter of common sense and spending… Read More
For many web development companies in Toronto and throughout the world, search engine optimization (SEO) is often viewed as something separate from user experience (UX). In fact, many developers view SEO and UX as rivalling one another. Often, UX is considered crucial to a site’s success, while SEO may be tacked on as an afterthought. The truth is that UX and SEO are not only both crucial to the success of a site but actually share common goals and can… Read More
Now that 2015 is well under way, it’s important to observe the new digital business trends. One of the more noteworthy trends is web site design. If you want to create or improve a site for 2015, consider the following eight trends within web design:
1. Note the Longer Scrolling Sites
With the growth of mobile devices and digital commerce a lot of sites are now created with mobile in mind. On mobile-centric sites, pages tend to be longer and… Read More
If you have knowledge, a blog, and the focus to make 2015 your most successful year, that’s a winning combination. However, you have to have a WordPress site that’s properly designed and optimized if you’re going to achieve your set goals. Here are seven tips to do so:
1. Optimize Your Permalinks
You want links in your WordPress content to help drive traffic to your site. However, you have to do it right. If you check your settings in WordPress,… Read More
It’s alright if your knowledge of web design is lacking. In fact, it’s even okay when your site is having problems.
Your business’ web site is likely built using some sort of coding, such as HTML, HTML5, or XML. While addressing some of the more complex coding problems will likely require an expert, most little problems are simple enough to fix on your own.
Below are five common issues and how you can address them without having to hire external… Read More
Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a mobile version is needed.
If you lack knowledge on mobile web sites, don’t worry; conversion between your regular desktop web site and a mobile one isn’t difficult—but you need to know… Read More
The holidays are around the corner, which is good news for businesses, given the expected increase in e-commerce and mobile-based purchasing this year.
However, this means that you have to make sure that your web site’s shopping cart function is working to ensure that transactions are completed. Here are some web site design tips to make sure your shopping cart is ready to go:
1. Make Information Available
Consumers only trust an online store if all the information is laid… Read More
A good business web site can always be improved. No matter how much you think it’s operating at maximum, always consider what may be keeping it from performing better. A quick checklist of issues and complaints that are common to other business’ web sites is a good place to start your improvements.
Here are some little-known aspects of online business that can make or break your online business.
The Need for Speed
Analysts have found that sales conversion rates improve… Read More