Cracking Google’s AI Overviews – How We Got 410 Brand Mentions in 4 Months

A Case Study in AI SEO Marketing

Overview

Our client, a trusted bird and animal control company with multiple locations across the Greater Toronto Area, had already achieved strong rankings in Google and Bing for local SEO. But with the rise of AI Overviews and zero-click searches, they needed to future-proof their visibility.

In just four months, the Bird and Animal Control Business went from zero to 410 brand mentions in AI Overviews, while also experiencing a 70% lift in organic traffic and a surge in SERP features, positioning them as a go-to authority in their space.

The Challenge

Despite owning top positions for high-intent search keywords like “raccoon removal GTA” and “bird control Toronto,” the business faced new threats:

• Zero-click search was eroding traditional organic traffic
• AI Overviews were introducing larger competitors into the top of the SERP real estate
• Multimodal results (image packs, PAA, Things to Know) were pushing organic links further down

They came to Numero Uno Web Solutions with one clear goal:

“We want to be the name that shows up in AI answers—when someone searches about geese, raccoons, or pigeons, we want them to see us.”

Our AI SEO Strategy

We implemented a 4-part strategy tailored to the new search landscape:

1. Expert-Led Content Creation (Experience + Expertise)

We collaborated directly with the client’s field experts to create highly relevant content around topics customers actually searched for—from seasonal raccoon activity to humane bird deterrents.

• All content was written with a clear focus on experience, local relevance, and scan-ability
• Every section answered real questions likely to appear in AI Overviews and People Also Ask

2. EEAT Signal Building (Authority + Trust)

To support the content, we executed a focused redistribution and citation campaign to generate:

• Mentions from relevant industry sites
• Branded anchor links and local media citations
• Contextual backlinks that reinforce topical authority

3. AI & SERP Feature Optimization

We structured the content and markup to optimize performance across:

• AI Overviews
• People Also Ask
• Things to Know
• Image Pack

We used unique, owned images (from actual fieldwork) to support multimodal results—something AI and image-heavy SERPs prioritize.

4. Traditional SEO Alignment

We applied technical best practices like:

• Structured data for business info and FAQs
• Keyword clustering to target subtopics and variations
• Clear UX for fast-loading, mobile-friendly experiences

The Results (in just 90 days)  

The client’s presence in zero-click search results expanded dramatically, helping them capture visibility even when users didn’t click traditional links.

Their Google Business Profiles also saw measurable increases in branded searches and direction requests—an indirect but critical impact of greater brand exposure via AI features.

What We Learned

• Local experience matters: Google’s AI models reward brands with unique, firsthand knowledge, especially in service-based industries.
• Multimodal content is a game-changer: Original photos helped secure space in image packs—where stock photos or generic assets would’ve failed.
• Zero-click doesn’t mean zero value: AI Overviews build brand memory, even when they don’t drive immediate clicks.

Want to Own AI Overviews Like This?

If you’re ready to grow your visibility in zero-click search and AI-generated results, see our full AI SEO Services.

Or talk to us today to learn how we can help your business stay visible in the AI searches