Most people think of social media as a way to stay in touch with friends and family. But it can be so much more than that. Social media can also be a powerful tool for marketing your business. By creating and sharing high-quality content, you can improve your brand authority and reach a larger audience. In this article, we’ll discuss how social media content can help you improve your brand authority. We’ll also provide tips for creating effective social media content.
What Is Brand Authority and Why Does Your Business Need It?
Brand authority measures how much a consumer trusts and respects a brand. It can be built through differentiating features (what makes your product or service stand out), positive customer experiences, and consistent messaging.
Brand authority is important because it leads to brand loyalty and word-of-mouth marketing. It can also lead to more sales and business growth, resulting in a high return on investment. Brand authority can be difficult to build, but it’s worth the investment because of the long-term benefits it provides.
Why Is Social Media Key to Improving Brand Authority?
Social media is one of the most important channels for building brand authority. It allows you to interact directly with your target audience and create positive customer experiences. When done correctly, social media can help improve brand awareness, build relationships, and generate leads.
Here are a few statistics that highlight the importance of social media for building brand authority:
- 78% of consumers say that social media influences their buying decisions (GlobalWebIndex)
- 93% of marketers use social media for business (Social Media Examiner)
- 59% of North Americans believe that social media has a “somewhat” or “very” positive effect on their purchase decisions. (Nielsen)
As you can see, social media is a powerful tool. You’re missing out on a huge opportunity if you’re not using social media to market your business.
Types of Social Media Content That Will Help Improve Your Brand Authority
High-quality content is essential for building brand authority. But what counts as high-quality content? Many different types of social media content can help improve your brand authority. Here are a few examples:
- User-Generated Content (UGC): User-generated content (UGC) is any content created by users about your product or service. UGC can be in the form of reviews, testimonials, social media posts, or even videos. One of the benefits of UGC is that it helps build social proof. Social proof is the idea that people are more likely to buy from a brand if they see that others have had positive experiences with it. For example, if you see a positive product review on Amazon, you’re more likely to buy it.
- Blog: You can share your thoughts and ideas on a certain topic through blog posts and articles. Blogs are a great way to build brand authority because they allow you to share your expertise with a wider audience. If you can position yourself as an expert in your industry, people will be more likely to trust your brand.
- Videos: Videos are a powerful way to connect with your audience and tell your brand’s story. By creating engaging videos, you can build an emotional connection with your audience and improve brand recall. According to HubSpot, people are 85% more likely to buy a product after watching a product video.
- Infographics: Infographics are a great way to communicate complex information in an easy-to-understand format. By creating informative and visually appealing infographics, you can improve brand awareness and make your brand more memorable.
- How-to Guides: They are an excellent way to show your audience that you understand their needs. You can establish your brand as a trusted resource by creating helpful how-to guides.
- Interviews: Interviews are a great way to connect with thought leaders in your industry. By conducting interviews, you can show your audience that you’re up to date on the latest industry trends.
- Testimonials: Testimonials are a great way to build social proof and improve brand credibility. By sharing positive customer experiences, you can show potential customers that your brand is trustworthy.
- Shorts/Reels: Shorts or Reels are quick, attention-grabbing videos that are perfect for social media. They’re a great way to show your audience your brand and create an emotional connection.
- Product Promotions: Product promotions are a great way to increase brand awareness and drive sales. You can reach a wider audience and generate interest in your products or services by running promotional campaigns.
Examples of Businesses That Have Used Social Media Content to Improve Their Brand Authority
Businesses of all sizes can use social media content to improve their brand authority. Here are a few examples of businesses that have used social media content to achieve success:
- Nike: Nike is killing the social media game with nearly 150 million Instagram followers and 35 million Facebook followers. They’re always ready to support a good cause. By featuring different, influential athletes worldwide, Nike knows how to capture an audience and make the consumer feel like the hero of their story.
- Wayfair: Wayfair, an online home furnishings retailer, has also found success with social media content. They use a mix of product photos, infographics, blog posts, and videos to educate and inspire their audience. In addition, they use social media to connect with their customers and answer any questions they may have. In addition to hosting giveaways, Wayfair also posts videos demonstrating how to use their products to update different parts of your home.
- Lululemon: Lululemon, is a yoga-inspired athletic apparel company with 4.3M followers on Instagram and 2.7M on Facebook. Lululemon understands the importance of social media in today’s age. They use it to not only launch new products but also create awareness for upcoming events. Their shareable content not only keeps current customers engaged but also lures in new ones by providing valuable information. Their Facebook marketing technique reaches people of all ages not just young adults who aspire to be active and stay healthy.
Tips for Creating Social Media Content That Will Help Improve Your Brand Authority
Now that you know the different types of social media content that can help improve your brand authority, it’s time to start creating your own. Here are a few tips to get you started:
- Plan Ahead: The best way to ensure your social media content is high-quality is to plan ahead. Creating a content calendar lets you map out what you will post and when. This will help you stay organized and on track.
- Be Consistent: It’s important to be consistent with your social media content. If you only post sporadically, your audience will lose interest. Try to post regularly and on a schedule.
- Be Original: Don’t be afraid to be original with your content. Your audience will appreciate fresh, new ideas unique to your brand.
- Keep It Positive: It’s important to keep your social media content positive. This will help create a good association with your brand.
- Use Images and Videos: Images and videos are a great way to add visual interest to your content. They can also help explain complex concepts or show off your products in action.
By following these tips, you’ll be on your way to creating social media content that will help improve your brand authority. If you need help creating a social media strategy to improve your brand authority, Numero Uno Web Solutions can help. Contact us today to learn more about how we can help you grow your online business.