In our bold new information age, it’s hard to stay fresh, exciting, and, above all, relevant. New trends pass us by at whirlwind speeds, largely thanks to how quickly technology makes things available. There’s nothing especially wrong with this—our news agencies are thankful for it, as are their audiences—but it does make it hard for folks who need a certain amount of time to keep their material current and interesting.
Online business pros have to deal with this very issue. They struggle to keep their work current and their visual representations of their products or services appealing to viewers. Similar to fashion designers, they have to be conscious of looks and appeal, a task that can be beyond difficult.
However, there are some ways for online business pros to keep their online material looking new and exciting. Regular updates of written content and visual imagery are beneficial, as are newly designed web sites. Many have also found success by incorporating flashy graphic material on their web site.
Interestingly, social media management can help with most of this. It’s something that’s often overlooked, but is simple to use effectively. By performing some basic updates to your social media site, you can sustain the feeling of something new and exciting happening regularly within your online clients.
For all of its flaws, social media has the ability to create interest within people who view it again and again. This is because of solid updates by either businesses or individuals that stimulate the minds of viewers. Just the right amount of updated information can do wonders for an online business.
With that in mind, you need to reel in your social media activity a bit. No doubt you’re on the professional social media sites, the social media for small business web sites, etc.; that’s great, but you need to narrow down the best ones to work with and/or the ones that you can actually make time to update regularly.
Your updates should have some well-written sentences—perhaps an announcement or a continuation of your previous update—but should be lean and short in size. Graphics, if you can use any, help catch viewers’ eyes. Using a social media blog is also good, as you can provide a short paragraph with some humour and activity information that lets the public know you’re still in action, chipping away at your business. In effect, you are creating a solid journal about your business, and people will always be interested to see how things are progressing, no matter how slight.
It goes without saying, though, that you should use proper online business etiquette. Your social media blog represents your business and you; shoptalk, political gripes, and lewd content are not on the agenda here.
Regularly Scheduled Program
A lot of pros today are shelling out for newfangled social media business techniques, like social media optimization, to improve their position in online searches. There’s nothing wrong with this, and if you have the cash to do it, go ahead and make it happen. However, regularly scheduled social media updates might do the trick all by themselves. Come up with a basic social media updating schedule—say, once a week—and stick with it. Don’t completely avoid spontaneity, though; if you have a breakthrough, product, or announcement to make right away, do that, too. People like being surprised in online business, and will likely respond well to your surprising new update.
Remember that social media is viewed continually by so many out there, so a little update can go a long way. Your continued, regularly updated activity on social media can keep people on top of and interested in your business.
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