Social media and search engines go hand in hand. Your organization’s ranking on search engines is affected by your presence on social media. The more followers you have, the better your chances are of being found. It also expands the potential for acquiring even more followers.
In the future, more and more businesses are going to rely on social media to get information out to their customers. But for now, most organizations are looking for a way to meld their social presence along with their search engine rankings. In fact, many users discover information about a business through its social media pages. However, search engines are the still the main tool we use to seek out information.
The importance of social media cannot be stressed enough since it is often what search engines take into account regarding how your business is indexed on the Web. Search engine optimization (SEO) can seem complex. Even those who work in the industry will tell you that finding the right formula and algorithm that will drive a client to the top of the rankings on search engines can be a seemingly magical combination.
In fact, content on social media, be it a tweet or a Facebook post, can be one of the best SEO tools available to your organization, potentially increasing your ranking by up to 50%. This, in turn, will increase both your social ranking and your web site’s ranking.
The importance of social media when it comes to SEO is in showing that you are actively engaged with your customers and clients. The following are specific ways in which social media affects your SEO ranking:
1. It is the New Form of Link Building
Link building has always been important when it comes to search engine rankings. For years, businesses had many strategies at their fingertips. Now, sharing links on social media is a simple yet effective form of SEO. If people are sharing links on Facebook, Twitter, LinkedIn, Google+, and other social networks, it shows that your business is credible.
If a link to a blog post or press release on your web site is tweeted several times by users, it will rank much higher on search engines than one that was not. Be sure to share content on social media to maximize on this potential.
2. Google Author Rank
Google is the search engine that has embraced social media with its Google+ social network, taking cues from the growing social network. An author can link their content with their Google+ profile to ensure that everything is linked in any search engine results. Including the “rel=”author” tag in your bio and including any web sites you provide content for in your Google+ profile, as well as including a link in your Google+ profile to any content you write, be it a blog post or an article, will appear in search engine results. This will build your recognition and make past content more visible.
3. Content Gets Indexed Quickly
Social media affects how quickly content on your web site is ranked. Basically, the more it is shared, the quicker it will be indexed. If you tweet about a blog post or article, it will be indexed in two seconds as opposed to the up to two hours it can traditionally take. This is affected by how many people tweeted about your content and the popularity and influence of the Twitter users. Once that content starts to gain traction, search engines will quickly index your content piece. Having enough people tweet about your content, depending on their importance, can push your business’ content to the top of the rankings on search engines.
4. Better Rankings for Social Connections and Followers
Put simply, the better the quality of your followers or the people who “like” your social media pages, the higher your ranking on search engines. Don’t focus on the number of followers you have but rather on who those followers are. Followers with lots of followers are optimal, as they have strength in numbers.
Be selective in your followers. Often, you’ll receive follows from accounts that are obviously spammers. Don’t just blindly accept followers. Look to gain ones who are influential and will share your content with their followers.
5. Boost Relevant Keywords from Shared Content
Keywords are the most common words used to search for you when typed into search engines. They are an all-important part of SEO, still playing a major role in determining where you rank. Keyword frequency increases your search ranking. Always include your web site’s URL and any relevant information in your social media profiles. And be sure to use keywords, even if it’s in a 140-character tweet. Just be careful not to use them too much, as that can start to sound unnatural.
6. Leverage Local Search
Ranking high on local search results is very important. These searches are often done using a smartphone, so it’s important to be available on location-based networks like Yelp, Foursquare, and Zomato, if relevant. And don’t forget to keep your information up-to-date!
7. Increased Ranking of Your Domain
Understand that this will take time. But if you post content frequently, search engines will take this into account. Make sure that the content is relevant and engaging. Twitter and Facebook can be synced with many blogging platforms. So when you make a blog post, it will be posted to your Twitter feed and Facebook page automatically.
8. Personalize Your Network
When it comes to social media, a one-size-fits-all approach will not do. Google+ is integrated with Google, and Bing with Facebook. Keep this in mind when you’re trying to reach an audience using any social network.
While these tips can help you better understand the power of social media in your SEO rankings (and maybe get you started on improving your social media presence), you may find that being a frequent social media user can become time-consuming. If you just don’t have time to maintain and keep your social media accounts active, then hiring a third-party SEO and SMO specialist like Numero Uno Web Solutions may be your best bet. Our experts can help you maintain and optimize your social media accounts to boost your rankings in Google. For more information or to request a free analysis of your web site, contact us today.