Getting a good ranking in a search engine such as Google, Yahoo!, or Bing hasn’t been the easiest thing for many companies. Search engines are getting smarter every day and they are updating themselves to filter out Spam and Low-Quality web sites from their index to maintain their search engine quality and to build trust among users, so now it takes more than just good content to top your competitors.
On-page optimization is one of the very first steps you should take as part of your search engine optimization (SEO) strategy; every webmaster should look into it. But you may ask, why it is so important? Well, literally speaking, if you can do proper on-page optimization for your web site, you can not only rank well in a search engine, but also can increase the overall readability of your web site for your visitors. Visitors and search engines are alike nowadays: they both need good, reliable, unique and readable content that makes you unique and makes the readers come to your site repeatedly.
On-Page SEO Techniques – Website Optimization Activities
Off Page SEO Activities – Checklist to Follow
Off-page optimization is work that you undertake outside of your web site to improve your SEO rankings and visibility for your customer. Off-page optimization is more focused on the digital marketing of your web site over the Internet.
Off-page optimization is more focused on link-building work and social media marketing. Web sites should have more and more backlinks from various quality web sites for SEO ranking. Similarly social media is very important tool to market your web site over the internet.
Off-page optimization usually consists of different link-building methods:
Off-page optimization should be a continuous process, because if you do not do it, your competitors will do it. It should also be diverse and focused on various methods.