Online advertising is more diverse and widespread than ever before. Companies use a plethora of advertising strategies including search engine marketing (SEM) in Toronto to raise brand awareness and get their messaging across. Numero Uno Web Solutions is a renowned SEM company in Toronto that provides a wide range of effective and proven online advertising services that are guaranteed to benefit your business.
What Is Search Engine Marketing?
Search engine marketing has a broad definition. It includes a number of paid and organic online advertising strategies that are designed to increase visibility and traffic for your website. These strategies include search engine optimization, paid advertising (e.g., PPC), content creation and promotion, link building, local search ads, product and service listing ads, social media advertising, and any other means of promoting your brand online.
SEM Services We Offer
Numero Uno Web Solutions specializes in a number of B2B and B2C SEM services that are geared towards helping our clients exceed their digital marketing goals.
Pay-per-click is a form of paid marketing or advertising that allows brands to purchase top-tier ad space on search engines like Google, Bing, and Yahoo!. Ads typically appear at or near the top of search engine results pages (SERP) in response to relevant search queries. Advertisers have to pay a fee whenever someone clicks on their ads. This method is designed to drive more traffic to the advertiser’s website.
Google Ads Management
As a Google AdWords Certified Partner, we have the expertise to manage your AdWords campaigns and maximize your ROI in the process. Our team of digital marketing experts are well-versed in everything that has to do with Google AdWords. This includes:
- Ad exchange
- Third-party networks related to your business
We keep track of all algorithm updates and follow best practices to guarantee the success of your paid ad campaigns.
Bing Ads Management
Bing ads management is similar to Google Ads management. Both involve performing extensive and ongoing keyword research. Numero Uno Web Solutions has the necessary resources and expertise to help you choose the right keywords and formatting for your online ads.
Give users a visual and somewhat immersive online advertising experience that sticks with them. Professional display advertising from Numero Uno Web Solutions ensures that all of your text and image-based digital ads are just as memorable as they are informative about your brand, products, and services.
Social Media Advertising
We can help you build your brand’s online presence through dynamic social media advertising and outreach. Harness the power of Facebook, Instagram, Pinterest, LinkedIn, Twitter, YouTube, and a variety of other social media platforms to appeal to a wider target audience base and expand your outreach.
Benefits of Search Engine Marketing Services in Toronto
SEM Improves Conversion Rates and Provides Fast ROI
Our team of expert digital marketers will create custom-tailored ad campaigns for your business that are based on extensive market research and a thorough understanding of your professional objectives. These ad campaigns are designed to drive up website traffic, increase your conversion rates, and boost ROI by catering to your niche market and target audience searches.
We Use a Specific Target-Based Strategy
It’s not enough to simply attract more traffic to your website. You need to attract the right type of traffic to your website to increase conversion rates and keep the bounce rates low. With our in-depth and custom-tailored paid marketing strategies, we can help you reach out specifically to your target demographic and convert them into paying customers who will repeatedly support your business. Through the use of targeted ads, we can help you attract more qualified leads to your website.
Increase Brand Recognition with SEM Campaigns
Grow your online brand presence and recognition a lot faster with our professional search engine marketing strategies. Whether your goal is to break into new national or international markets, increase your brand’s competitive edge, or to become known as an industry disrupting tour de force, we can help you get there faster without having to overstretch your ad spend.
The more platforms your brand appears on and the more content you put out on a regular basis, the easier it’ll be to increase your online brand awareness and target your niche audiences and demographics.
SEM Results in Measurable Growth and Improves SEO
Combined with search engine optimization (SEO), also known as organic online marketing, paid marketing campaigns can help you exponentially grow your e-commerce revenue and place your brand at the forefront of your industry.
Frequently Asked Questions about Search Engine Marketing
How do I know if SEM is right for my company?
The answer is simple. Every single modern business needs a solid SEM strategy. If you’re online, you need SEM. Although SEM doesn’t necessarily have to include paid marketing services—you might be able to get by on SEO alone for a while—you will eventually have to up the ante if you want to compete with other businesses within your industry. With the right SEM campaign(s) in place, you can help improve your business’s bottom line and reach and exceed your goals—whether it’s increasing brand awareness, website traffic, conversions, or even recruiting new employees.
What are the most effective SEM best practices?
Finding the most effective SEM techniques and best practices for your business depends on what your precise goals are. Every business is unique, so it’s important to start by evaluating your current state and growth potential and going from there. We can help with:
- Keyword research and selection
- Online content creation
- Writing metatags and descriptions
- Website optimization and faster loading times
- Link building
- Tracking results with Google Search Console
- And more!
How do I measure the success of an SEM campaign?
That depends on what your specific goals are. Custom-tailored SEM campaigns can target various objectives through paid marketing strategies. Measure brand awareness growth by tracking impressions and ad clicks. Click-through and conversion rates can help you understand the efficacy of your digital marketing campaigns.
How are PPC campaigns set up?
There are a number of steps involved in setting up a PPC campaign:
- First define your goals, such as generating more qualified leads, growing your brand awareness, increasing sales, etc.
- Choose your advertising avenues (e.g., Google, Bing, Yahoo!, YouTube, various social media platforms, etc.).
- Perform keyword research.
- Select the most relevant and highest-ranking keywords to bid on.
- Create a monthly ad spend budget.
- Write the PPC advertising text, metatags, and link them to your homepage, landing page, or appropriate webpages on your website.
- Step back and measure the results over a certain period of time.
- Make the necessary adjustments to your campaigns.
What is landing page optimization?
Landing page optimization includes any steps that you take to improve various elements on webpages throughout your website. These actions are geared to improve a search engine’s ability to crawl, index, and rank landing pages and match them to specific search queries.
What are the benefits of display ads?
Using display ads in your SEM campaigns have the following benefits:
- Ensuring your ads are displayed on relevant websites and platforms
- Geo-targeting your audience
- Quality and accurate campaign performance tracking capabilities
- Increasing click-through and conversion rates on your website
What is re-targeting and how does it work?
When users accept cookies on your website, they’re essentially agreeing to allowing you to collect and track information regarding their online activity. Re-targeting campaigns allow advertisers to essentially follow users that navigate away from their websites and display their ads on other online platforms. The user is constantly reminded of your brand through targeted ads on these other platforms.
If you’re looking for professional search engine marketing services in Toronto, contact the experts at Numero Uno Web Solutions!