Are you looking for ways to get more mileage out of your content? Repurposing your content is a great strategy that can help you achieve your marketing and business goals. In this guide, we will explore the different ways that you can repurpose your content, as well as some tips for getting started.
Whether you are looking to reach a new audience, increase traffic to your website, or build a stronger online presence, repurposing your content can help you achieve these goals and more. So why wait? Get started today!
What Is Content Repurposing?
Content repurposing is the process of taking your existing content and reusing it in new ways. This could involve creating a new blog post from an old podcast episode, turning a video into an infographic, or even writing a new e-book based on a popular blog series. The possibilities are endless!
Why Repurpose Your Content?
There are many benefits to repurposing your content. Not only does this help you get more mileage out of your content, but it also saves you time and energy that you would otherwise spend creating new content from scratch.
Below are some of the top benefits of repurposing your content.
Reach a New Audience
If you only publish your content in one format (e.g., blog posts), you are likely missing out on reaching a larger audience. By repurposing your content into other formats (e.g., videos, infographics, eBooks), you can reach a wider range of people and grow your audience.
For example, if you have a blog focused on fashion, repurposing your content into a YouTube series could help you reach a new group of potential customers or build a stronger relationship with your existing audience.
Increase Traffic to Your Website
Another key benefit of repurposing your content is that it can help you to increase traffic to your website. By creating different versions of your content, you can use a variety of different channels to promote your work, which can help you to reach more people and generate more traffic. For example, if you have an infographic that is doing well on social media, you can embed it on your website or blog to help drive traffic back to your site.
Build a Stronger Online Presence
Repurposing your content can help you to build a stronger online presence. As you start to feature your content in different places and formats, you will begin to establish yourself as an expert in your field. This can help you to attract new customers, grow your business, and achieve your long-term goals.
Maximize Time and Efforts
Repurposing your content also allows you to make the most of your time and efforts. Instead of starting from scratch each time you create new content, you can reuse existing content in new ways. This can save you time and energy, which can be used to create new content or focus on other areas of your business.
Improve Business Credibility
As you start to build a strong online presence and establish yourself as an expert in your field, repurposing your content can help improve your business credibility. This, in turn, can lead to new opportunities and help you to achieve your online marketing goals.
SEO Benefits of Repurposing Content
Content repurposing should be included in your content marketing strategies. Here are some SEO benefits of repurposing content:
Keeps Content Fresh and Up to Date
One of the benefits of repurposing content is that it allows you to keep your content fresh and up to date. As search engines are always looking for new and relevant content, regularly updating your existing content can help you to maintain healthy search rankings. By creating different versions of your content, you can ensure that your content is always relevant and engaging for your audience.
Generates New Backlinks
Another benefit of repurposing your content is that it can help you to generate new backlinks. As you promote your content in different places, you will have the opportunity to include links back to your website. This can help to increase your website’s search engine ranking and improve your overall visibility online.
Improves Website Navigation
Repurposing your content can improve the navigation on your website. By creating different versions of your content, you can better organize and structure your website, making it easier for visitors to find the information they are looking for. This can help reduce your bounce rate and improve your website’s overall performance.
Helps You Rank for New Keywords
Finally, repurposing your content also allows you to rank for new keywords. As you create different versions of your content, you will have the opportunity to include new keywords and phrases that you want to target. This can help you to reach a wider audience and attract new visitors to your website. For example, if you are writing a new blog post based on an old white paper, you can include relevant keywords that may not have been included in the original version.
How to Repurpose Content and Make the Most of Your Content Marketing Strategy
Here are some tips on how to repurpose your content:
- Look for Content Ideas from Your Content Portfolio: Start by looking through your existing content portfolio and identifying different pieces of content that you can repurpose. This can include the different types of content, such as blog posts, articles, infographics, videos, etc.
- Create an Outline for Your New Content: Once you have identified the content that you want to repurpose, create an outline for your new piece of content. This will help to ensure that your new content is focused and engaging for your audience.
- Add New and Relevant Information: When repurposing your content, be sure to add new and relevant information. This will help to keep your content fresh and up to date.
- Include Relevant Keywords and Phrases: As mentioned earlier, be sure to include relevant keywords and phrases when repurposing your content so you can reach a wider audience and attract new visitors to your website.
- Create Different Versions of Your Content: One of the best ways to repurpose your content is to create different versions of it. This can include blog posts, social media updates, case studies, PPTs, or infographics. Try to think of different ways to present the same content, and experiment with different formats and styles.
- Promote Your Content in Different Places: Another key to successful content repurposing is promoting your content in different places. This can include sharing it on social media, publishing it on other websites, or reaching out to influencers in your field. Identify the places where you can get more exposure for your repurposed content.
- Monitor Your Results and Adjust Accordingly: Finally, it’s important to monitor your results and adjust as needed. Keep track of how your repurposed content is performing and use this data to guide future campaigns and improve your overall strategy. With the right approach, you can make the most of your content marketing strategy and achieve your long-term business goals.
Contact Numero Uno Web Solutions for Content Marketing Services in Toronto
Repurposing content is a great way to extend the life of your original work, while also reaching new audiences. If you’re not sure where to start, Numero Uno Web Solutions can help. We offer content marketing services in Toronto that can help you get the most out of your original content and reach more people with your message. Contact us today to find out why we’re considered one of the leading local SEO firms in Toronto.