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What Are the Important Elements of a Landing Page?

Elements of a Landing Page

Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed to generate more qualified leads and easily convert them into sales. To accomplish this, you need to work with a reputable SEO agency in Toronto that can implement a solid landing page optimization strategy for your website.

Key Elements of an Effective Landing Page

Key Elements of an Effective Landing Page

Clear Headings and Subheadings

When customers walk into a brick-and-mortar store, the first thing they notice are the sale signs. More often than not, that’s what draws them into your store in the first place if they’ve never been there before. The same can be said for the headings and subheadings on your landing page. They should be as clear and concise as possible so that users immediately comprehend what it is you’re offering to them. Main headings should be enticing enough to capture people’s attention and the subheadings should be persuasive enough to encourage higher conversions.

Unique Copy and Design

Text should be like a mini cupcake: short and sweet. People come to your landing page because they want to learn more about your brand, product, and services. So, give the people what they want. Just don’t make them work too hard for it or else they might leave. Use simple, clear, and concise terms to explain how your products and services can enrich their lives. Also, landing pages should have a simple design that’s easy to navigate, so that people can find exactly what they’re looking for.

Unique Selling Points for Your Brand

Highlight the unique selling points of your brand. Why should customers support your brand instead of your competition? What do you bring to the table that they don’t? These are all important points that should be easily accessible on your landing page.

Prominent CTA Placements

CTAs are calls-to-action. They’re meant to encourage customers to contact your business directly or place an order online. Customers who click on your “learn more” or “contact us” button should be quickly redirected to a page that contains a detailed contact form. Make sure CTAs are strategically placed where people will see them on your landing page without making them too flashy.

Social Proofs

Social proofs are a psychological phenomenon in which people are inclined to imitate the actions of others based on perceived positive results. Famous influencers including celebrities and Internet personalities use this tactic to endorse products on their social media. Their followers see them using and reviewing these products and are influenced to follow suit based on these recommendations. If you can strike a deal with a known influencer who will endorse your brand in good faith, then you should definitely jump on that bandwagon. Other forms of social proofs that you should include on your landing pages are badges, awards, links to your social media accounts, major brand achievements, online reviews, and testimonials.

Exclude Exit Points

Design your landing page in such a way that you control the narrative and the trajectory of the user’s journey throughout. Exclude all exit points and navigate them directly to your CTA without cluttering the page with external links and unnecessary data. The objective is clear: get the user to the CTA and contact form where they can place an order.

SEO Services in Toronto and the GTA

Work with top Toronto SEO experts who can create on-brand and on-point landing pages for your website. If you’re looking for an SEO company in Vaughan or throughout the GTA, the team at Numero Uno Web Solutions has the right level of expertise to create effective and fully optimized landing pages for your brand. Contact us today to learn more!

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.