If you haven’t already figured out how “near me searches” can help improve your local Google rankings, then it’s time to do a little more research into what users are searching for in your vicinity. In 2017, it’s expected that the number of searches related to “businesses near me” will continue to increase exponentially. Over the years, Google has picked up on the fact that when most people conduct searches for certain businesses or services, they’re most likely looking for something that’s either within walking distance or a short drive.
How Your Business Can Benefit from “Near Me Searches”
More often than not, people search for certain businesses or services they need on a whim. Medical services, real estate services, law firms, plumbers, electricians, bars, and restaurants all rely on these types of searches to some extent to gain new clientele. Oftentimes, people might not even know where to find these types of businesses without either asking someone for a recommendation or conducting a “near me search” on Google. In most cases, people don’t pay attention to these services until they’re absolutely necessary and that’s where local SEO searches come in handy.
Many medical services and facilities benefit greatly from “near me searches” because people might not even realize they exist until a health-related emergency occurs or someone becomes seriously ill. These days, all you have to do is type in the words “medical service or facilities near me” and Google will show you the top results for your area. In many cases, you don’t even have to include the “near me” portion. Google will just automatically show you the highest-ranking results wherever you are.
Law Firms and Real Estate Services
Law firms and real estate offices have the same advantage as medical facilities when it comes to local online Google searches. People usually don’t look for these services unless they’re either in a legal bind or are seriously interested in entering the real estate market in some capacity. In both cases, it’s always best to search for local businesses. The law varies from one jurisdiction to another and certain lawyers specialize in specific legal practices that might pertain to your specific case. The same can be said about the real estate market in your area. Since most real estate agents are localized in specific cities or jurisdictions, it’s always best to try to find one that’s vastly familiar with your current location and the location you’re most interested in purchasing from.
Plumbers and Electricians
The trades are a little different than the abovementioned businesses because they’re not necessarily bound to a specific location. In many cases, they’re more willing to travel to greater distances—within reason—in order to get to a job site. But, if you happen to be looking for a job in the field of plumbing or electricity, then it might make more sense to conduct a search along the lines of “businesses hiring near me” to complete your field training or apprenticeship program.
Bars and Restaurant-Based Services
A lot of bars and restaurants are franchises and are therefore classified as multi-location businesses. Sometimes, customers might not know if your specific watering hole exists in their area. A quick Google search will show them where the closest establishment is located, which makes it easier for them to find you. Google “near me searches” are rarely ever wrong when it comes to finding the highest-rated local businesses.
Numero Uno Web Solutions is a professional SEO-driven online marketing platform that’s benefitted numerous companies across all fields by creating, improving, and establishing a strong online presence through proven SEO practices. We’ve helped companies in Canada and the U.S including Toronto, Richmond Hill, Vaughan, Massachusetts, and Florida. For more information about how our SEO practices can benefit your online marketing endeavours, please call us at 1-855-SEO-XPRT.