The New Year is a time where we make resolutions for ourselves, but as an SEO firm in Toronto, we like to recommend that businesses also set some goals for themselves. For small businesses, SEO is crucial for gaining attention, attracting customers, and marketing your brand. However, SEO is a constantly evolving field. Making good use of SEO means staying on top of trends and ahead of the curve. The new year is the perfect time to look ahead and set some goals for your small business.
Here are some new year SEO resolutions that small businesses should use for their web sites.
Be Mobile Friendly
In 2016, it will be more important than ever to be mobile friendly. The majority of Internet users now go online using mobile devices. Particularly when searching for local businesses or making quick purchases, people will use their smartphones. It is crucial that small business web sites can be viewed on any type of screen or device. Otherwise, you may easily eliminate half of your customer base.
Create Valuable Content
There used to be a time where it was likely for an SEO company to recommend creating a lot of content. However, times have changed. Google now prioritizes quality content that has value to readers, as opposed to quickly-made content loaded with keywords. The strategy of quickly creating a lot of low-value content is one that doesn’t work today. Google actually penalizes this type of content, keeping it low in their search engine rankings. Make sure the content you create is valuable and useful.
Perform a Site Audit
With the new year arriving, it’s the perfect time to look at what errors and flaws are present in your existing site. Site audits are an SEO service used to analyze web sites and highlight areas for improvement. A search engine optimization company in Toronto or your locale will determine how you can best optimize your site and SEO strategy for increased traffic.
Explore New Avenues
Written content is still king, but other content channels and platforms are beginning to gain more prominence. Video is now one of the most popular online activities for Internet users, and figuring out ways to integrate video with marketing will be particularly beneficial for small businesses. As well, increasing use of mobile devices presents opportunities for app-friendly marketing, while the rise in virtual reality devices will open up an entirely new platform for marketing. Small businesses will have to start thinking outside the box in 2016.
An important part of SEO is having the right branding. Small businesses need to be able to stand out from the crowd and compete with larger companies. Branding is one of the most effective ways to do this. Logos, web sites, content, and marketing material should all be part of a larger brand or image. Customers will be more likely to remember your site and to use your services.
Numero Uno Web Solutions is a search engine optimization (SEO) company in Toronto for startup and small companies from all industries and fields. As a trusted Google partner, we stay on the pulse of industry changes and adapt our practices to produce quality SEO and content marketing plans to fuel the growth of businesses across communities. Click here to learn more about our SEO services and how we can help improve your search profile.