HomeOur BlogTips for Performing Actionable SEO in the Fashion Industry

Tips for Performing Actionable SEO in the Fashion Industry

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Fashion blogs, online stores, and information web sites need search engine marketing and optimization the same way that any other kind does. In fact, this is the best way for your business to reach the top in search engine results and stay there. But how does this work? Although there are many advantages to having a successful SEO strategy for your fashion business, it is not a simple process. Fashion SEO has its own unique qualities, and if you miss out on them you may waste all of your efforts. Here are some important tips from social media experts in Toronto that you should be aware of before you begin creating an SEO strategy for your fashion web site.

Research Keywords with Trends

One of the most basic principles for fashion SEO is to use long-tail keywords before short-tails. Long-tail keywords are less competitive, and reflect the intent behind a search more clearly. They are also more likely to result in a sale. For example, “men’s jacket” will not get you on Google’s first page, as many other web sites will already be ranking highly for it. Try using a more specific phrase like “men’s brown leather jacket with hood” to make your product more specified, and shrink the pool of competitors that you are striving to rank against.

Produce Outstanding Content

Content is everything when it comes to attracting and maintaining web site visitors. Your content should be unique and interesting, and provide value to visitors and customers. In regard to the fashion industry, this rule is even more strict. Nothing is less impressive to visitors if your product and description are bland and uninteresting. A good tip is to think about how your product feels, looks, or smells, and how much it will improve your customer’s life. Why would a customer be satisfied with a boring product that doesn’t even inspire the writers? They won’t, so it’s important to convince visitors that what you have to offer is the most exciting thing they will buy.

Optimize Images

The fashion industry needs good quality visual content more than other industries, as customers and fans of your brand will need to see your retail to know what you’re offering. Take advantage of the opportunity to present your brand with style, attract the eyes of customers, and make yourself stand out from your competitors. Use images that look as high-quality as the products you sell and be sure they reflect what your products look like in natural light or real life.

Improve Your Fashion SEO Strategy with Help from Numero Uno

If you own a fashion business and want to boost your SEO strategy, it may seem too overwhelming to do it on your own. Thankfully, there is a successful digital marketing agency in Toronto that can help you improve your content and SEO strategies. At Numero Uno Web Solutions, we provide our clients with many marketing solutions such as SEO services, ORM strategy development, content audit services, online reputation management, web designing and development, and more. We are a content and search engine marketing agency in Toronto that specializes in helping small- to medium-sized businesses improve their web sites. For years, we have clients across the Greater Toronto Area, Texas, Massachusetts, and Florida, boost their marketing strategies and grow their businesses. Call us at 1-855-SEO-XPRT to learn more about the services and expertise we provide at our Vaughan location.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.