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The Relationship Between SEO and Website Design

SEO and Website Design

Search Engine Optimization (SEO) and website design are like two sides of the same coin. Although online marketers and website developers have two distinctly different job requirements, they’re both ultimately working toward a common goal: increasing web traffic and ROI for their clients. The best way to accomplish this goal is to get both sides working together and on the same page, so to speak.
Your SEO team will take care of the marketing and content production side of things while your web design team will work on the backend applications such as coding, structuring, and other important elements. SEO content and website design rely on one another to optimize the  effectiveness of a website and improve its online visibility.
Here are a few benefits of having your SEO team and web development team work together harmoniously.

Improve Mobile Compatibility

By now, it should be no secret to anyone that mobile compatibility including fast loading times, structure, and readability across all mobile devices is of the utmost importance. Mobile search has far surpassed that of desktop computers and is no longer solely defined by cellphone search. Mobile search has expanded to include smartphones and tablets, and pretty much any other technological device that offers portable usability. This can even include GPS devices in your car.
Mobile websites should feature high-quality, well-researched, and informative content that appeals to the average user. This can be visual, text, or audio. And that’s where web savvy SEO pros can help. However, a responsive design that can be accessed across a wide network of devices is also paramount and that’s where a distinguished web developer comes into play.

Integrate More Dynamic Interactive Visual Content

In addition to being mobile-friendly across the board and responsive, your website should also feature dynamic and interactive visual content that’ll captivate your audience and place you at the forefront of digital innovation. Visual content has come a long way over the past decade. In the beginning, it served a more complementary purpose to supplement your textual content.
Visual content has since become a standalone medium that has the capacity to attract more views on its own merits. Think YouTube vlogs, Instagram and Facebook stories, Google’s search carousel, infographics, and live videos on social media. The list of expanding examples goes on and on and we suspect that this medium will only continue to grow and may even surpass the value of textual content.
Don’t get us wrong, though. Textual content like blogs and social media posts will always remain relevant in SEO and web design, but their level of importance is slowly shifting in the digital age where short videos and time lapsed videos are taking precedence. Through high-quality SEO and web development, you can incorporate more dynamic interactive visual content on your site that engages users and attracts readers.

Track Digital Analytics

Think of analytics as your website’s digital footprint. Analytics demonstrate areas where your website is excelling as well as areas where it needs major or minor improvements. Accurately tracking analytics can also help you determine how well your content is faring in the digital spectrum in terms of which content pieces are gaining the most traction and which ones need to be tweaked or scrapped entirely.
Keep in mind, though, that just because a certain piece of content has declined in online visibility or popularity, that doesn’t necessarily mean that it should be taken off of your website. Sometimes, all your content needs is a little beefing up with editing, revising, or updating outdated facts to make it relevant and compelling again. That’s why you’ll notice certain facts- based content like medical journals or news articles feature disclaimers at the beginning or end of the piece stating when the article was last updated or edited.
Your SEO team may be the creative geniuses behind the content creation, but your web design team are the ones who track its popularity and relevance and perform site audits to determine when updates are needed.

Boost Website Speed

Website speed across all digital platforms is of the utmost importance. The longer users have to wait for any given page on your website to load, the more likely they are to get frustrated and leave. That’s just a statement of fact. It’s not that people are inherently impatient these days; it’s that the very nature of the Internet has accustomed all of us to the notion of instant gratification to the extent that it’s become an expectation rather than simply a luxury item.
Great content coupled with a responsive structure can help boost website speed by making it easier for search engines like Google to crawl each page on your website in a matter of seconds. The faster search engines are able to crawl websites and locate relevant search-related content or information, the faster and easier it’ll be to load your website. You can test your website’s loading speed by using Google’s Page Speed Insights tool.

Add More Emphasis on Readability and Navigation

Website readability is crucial on a number of levels including your writing style, the type of language you use, and how you structure your articles. Sentences should be short and to the point while also conveying all of the vital information that the users are looking for. And, for the most part, you should be catering to the average reader in order to obtain and retain their attention.
Of course, that also depends on the type of audience that you’re trying to cater to. If you run an online medical journal that largely caters to a community of medical professionals, then your content should showcase the appropriate writing style. But if you’re operating a medical website that’s meant to cater to the average person who’s looking for medical advice or answers to their questions, then your writing style should also reflect that.
When it comes to your website’s navigation how easy your audience can navigate your website and find the information they are looking for that’s where your web development team comes in. Consider ways to help your user navigate your page, such as by adding search bars, internal linking, and a clear site map.
As one of the leading digital marketing firms in North America, Numero Uno Web Solutions has a team of content creators and web developers that work closely together on a daily basis to help our clients achieve their online marketing objectives. Contact us today to learn how we can help boost your website traffic and ROI.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.