For business web sites, an SEO agency can increase web traffic and business success by focusing on local content. The internet is crowded, and it can be hard for small businesses to stand out in the crowded online marketplace. Having an online marketing strategy is essential to success, but it can be a challenge to leverage a business web site and attract customers, let alone convert them into sales and revenue.
One of the main methods that SEO agencies use for small businesses is local content. By optimizing a web site for local search and creating local content, online marketers can help businesses achieve greater success.
Here are a few of the reasons why local content is important with web marketing.
Rank Higher for Local Search Queries in SERP
Using local content is the easiest way to rank higher in search engine results pages (SERP). There are a lot of business web sites competing for the top spots in Google’s search engine results. For smaller businesses, it can be almost impossible to rank high in general search engine queries. By using local keywords, businesses can rank high for relevant local search queries that are performed. For instance, while it may be difficult to become one of the top results for people searching “hair salon,” it is a lot easier to increase rankings for a search like “hair salon in Brampton.”
Use Relevant Local Topics for More Success
One of the great things about targeting a local audience is that you can use location-related topics to help drive traffic to your site. For instance, if a festival is going on in your community or if your city is well-known for a certain attribute, creating content centered on these topics can help bring more people to your site. When people search these topics, they can discover your site and end up being converted into paying customers. For instance, if your bicycle repair shop sponsors a local festival, people searching for that festival can come across your web site. This local business strategy is a great way to reach new customers.
Optimize Your Web Site’s On-Page Content
On-page optimization of your web site can bring better results with local search. There are a number of on-page strategies that businesses can use to attract more local traffic. Creating location-relevant subpages is an easy way to boost search engine rankings and increase visibility with those customers in your immediate area. Another method to use is to create content that mentions other local businesses in the area, partnering with other business owners to help improve your search engine rankings. For instance, a bicycle repair shop could create content on the best local stores for purchasing bicycles or on local businesses with bike racks. This will get your business into a wider range of local searches.
Optimize Your Web Site’s Off-Site Content
When you promote other local businesses as part of your local content strategy, you can help attract more traffic to your site from search engines. However, this strategy can also help with building an off-site optimization strategy. If you are helping promote another local business, you can reach out to that business and show them the content that you have created. Chances are, if your content is complimentary and accurate, that they will appreciate being promoted and will link back to your web site from their own. These back links can help drive even more traffic to your web site. Back links can be a major driver of web traffic and can attract audiences that you would otherwise be unable to reach.
Use Social Media to Attract Local Followers with Local Content
It is common for business web sites to create local content for search engines, but many businesses fail to utilize social media to attract local followers. Social media users will engage with your local business page, liking it for updates, sharing the content that you post with their friends (many who will live in the same area), and participating in contests, polls, or live video streams. Social media should not be overlooked when it comes to local audience. If you want to truly engage with your target audience, then social media offers more opportunity for interaction than search engines can. From a social media page, you can direct local customers to your web site products page or even provide options for them to directly contact your business.
Numero Uno Web Solutions is a provider of search engine optimization (SEO) solutions to startup and small companies from all industries and fields. As a trusted Google partner, we stay on the pulse of industry changes and adapt our practices to produce quality SEO and content marketing plans to fuel the growth of businesses across communities. Our precise, studied methods and contact form optimization services have benefited Toronto businesses along with industries across Richmond Hill, Vaughan, and more. Our success has even allowed us to extend our reach and offer SEO services to Texas, Massachusetts, and Florida. To learn more about our content marketing techniques and how we can help improve your search profile, call us at 1-855-SEO-XPRT .