Halloween marks the start of the holiday sales period, where companies start gearing up for the uptick in business that Christmas will bring. In order to get the best results from this season, it’s important that local businesses use SEO targeted for holidays. Here are a collection of local SEO tips that businesses can use to help enhance their holiday sales.
Make Sure Your Online Listings Are Updated
It is important to check any online listings your business has—such as Yellow Pages, Twitter, Facebook, Yelp, Google+, or any other place a customer might look—are up to date and have your most recent information. The essential bits you want to focus here are your NAP: name, address, and phone number. Changes to any of these do not always get reflected on external sites, which can leave customers scratching their heads and unsure of how to reach you or if the business they’re looking at (with a different name) is the same one they’re thinking of. While you’re doing this, make sure that any links to your own pages are still working, and take steps to update them if needed.
Adjust PPC Campaigns for Holiday Buying Patterns
Holiday sales, and the holiday season by extension, are times when certain keywords and search phrases rise dramatically in prominence. For example, “Christmas gifts for coworkers,” “gifts for Mom,” or “stocking stuffers” would come up more frequently. Take advantage of these changes in search intent and group your products (and keyword approaches) accordingly.
Use Social Channels
Facebook, Twitter, and the like are useful SEO tools under normal conditions, but they take on an increased importance during holiday periods. Social media channels let you target specific demographics with your messages and can be used to help spread awareness of your holiday sales and activities. A good local SEO tip is to use social channels to let customers know what they can expect from you on Black Friday, Cyber Monday, Green Monday, Small Business Saturday, and Free Shipping Day in the lead-up to Christmas.
Treat the Locals
It can be hard for small businesses to draw customers away from the big-box retailers during the holiday season, but one way to accomplish this is to drive the “local” point home. Offering special deals to members of the community or in affiliation with nearby groups (students at a local community college, anyone with a library card for the local branch, etc.) helps emphasize the benefits residents can get by coming to your store. Another way to give locals an extra benefit this holiday season (and to get yourself a boost as well) is to host events, such as book readings or author signings, holiday music performances, gingerbread demonstrations (and tastings!), or other gatherings that can draw attention and customers.
Watch Competitors, but Don’t Copy Them
It’s important to keep an eye on your competition and note what kinds of SEO and holiday advertising they are engaged in. While its fine to make note of what seems to be working for the competition and how that can be applied to your own efforts, it’s important not to copy them directly. Always try to put your own individual spin on things in order to stand out more. You can also pay attention to what your competition is not doing—are there any demographics or niches they’re leaving unaddressed? If so, perhaps you have just found a ripe opportunity.
Boost Your Holiday SEO with Numero Uno
Numero Uno Web Solutions is a premiere provider of affordable search optimization services for businesses of all shapes, sizes, and industries. Our strategies take into account both the latest developments in SEO and web marketing research along with tried-and-true approaches. Our precise, studied methods have benefited Toronto businesses along with industries across Richmond Hill, Vaughan, and more. Our success has even allowed us to extend our reach and offer SEO services to Texas, Massachusetts and Florida.