The world of online marketing is constantly changing, and that means modern SEO practices are crucial for success. What was good SEO five or six years ago could leave you in your competitor’s dust in 2016. Search engines are always changing and altering their algorithms, while Internet users’ tastes and habits change. SEO is constantly evolving, and marketing success depends on using modern SEO as opposed to outdated SEO.
Here are some modern SEO strategies that will help you achieve success in the coming year.
Take Advantage of Google Places
With Google’s recent changes to its algorithm, one of the first things any user will see when doing a search are the Google Places business pages, which appear directly at the top of Google searches. If you’re not taking advantage of this feature, your competitor likely will. Keep your Google Places page up to date and encourage satisfied customers to leave positive reviews.
Use Social Media
Search engines have lost some of their prominence in recent years. Now, many users stick strictly to social media sites while social media pages are also often some of the top results in Google searches. Your business must be using social media, or you risk losing out on a large percentage of potential customers. Many Internet users strictly stick to Facebook, Twitter, or Instagram, so you need to be taking advantage of these marketing streams.
Focus on Responsive Design
In recent years, mobile use has surpassed desktop use for Internet users. This means more people are using the Internet on their mobile devices than on regular computers. If you are not using a web site that is optimized for mobile use, then you cannot effectively market to the majority of Internet users. Use responsive sites that are mobile-friendly and focus on minimalist designs that use buttons and menus for easy navigation.
Avoid Bad SEO Techniques
There was a time when Google and other search engines could be easily manipulated, simply by using tons of keywords, backlinks, and other tricky practices. If you try that now, Google will likely penalize your site. Google’s new algorithm favours content that provides value to users. While keywords are still important, focus first on creating good content.
Use SEO Tools
If you’re trying to use modern SEO strategies, then you need to be taking full advantage of the variety of SEO tools and services that are available online. There are many SEO tools that can help you optimize your content and highlight mistakes or areas for improvement. Google offers several SEO tools that any business should be using at a bare minimum.
Numero Uno Web Solutions is a provider of search engine optimization (SEO) solutions to startups and small companies from all industries and fields. We stay on the pulse of industry changes and adapt our practices to produce quality SEO and content marketing plans to fuel the growth of businesses across communities. Contact us to learn more about content marketing techniques and how we can help improve your search profile.