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Lost and Found: The Common Problems with SEO and How to Correct Them

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The Common Problems with SEOGetting Lost in the SEO Muddle

Question: how many web sites do you know in existence?

Don’t worry if you don’t have a clue; it’s an impossible question that’s not worth answering. Simply saying, “I don’t know,” or “Millions, probably,” is good enough. If one were working for the government and doing statistics on the number of web sites developed from the Internet’s domestic inception in from the nineties to now, they’d be counting for a very long time.

The very idea of just how many web sites have been created in two decades is staggering. But it also raises the concern that with all of this web site development, web sites that are poorly constructed or maintained are bound to get lost in the. Mass production of anything is bound to yield some problems with the product in question. With the creation of online material, the situation is no different.

For online business pros, this means a severe blow. Loss of quality in web material, particularly in the field of search engine optimization (SEO), means a loss of business. Often unbeknownst to them, business pros can see their success take a nosedive when their online material falls to the wayside. The good news is that once business pros realize the muddle they are in, there is the possibility of getting out. It just takes a bit of examination.

Metamorphosis for Quality Control

As some online marketing pros have noted over time, early problems with web site business content begins at the meta level. That is to say that the meta tags and, consequently, most of the meta data of one’s web site can get messed up; of course, this destroys the effectiveness of the business’ online SEO techniques. This most often happens when meta tags are accidentally duplicated when web pages are being created. If you have an interface for your web page creation or editing, check if there is a parsing mechanism that can pinpoint duplicated meta tags before trying to publish the pages.

Other problems related to meta tags can arise when certain parts of web content are not tagged properly. This includes not following the hierarchy of your data or mislabeling certain headings. While this seems trivial or boring to learn, not putting meta tags in the correct places can mess up your SEO and keep it from functioning properly in online searches. Keeping your meta tags in order is as important as your competitive keyword usage. And with that in mind…

Use the Right Key

The subject of keywords and how to use them effectively can get pretty lost in the shuffle of business web site creation and maintenance, too. Most often, business pros aren’t schooled in how keywords are used or where to place them in data. Right off the bat, one should be using the most competitive keywords possible; these can be retrieved from a reliable keywords program. Using specific keywords is also crucial—if you’re in the business of “new sports stat apps” for phones, using a keyword like “cell phone” just won’t work. It’s too common, and it won’t optimize your site at all. Focusing on long tail keywords that suit exactly what your business is about is still one of the prime SEO techniques out there; other prime techniques are being aware of your keyword density and changing your competitive keywords regularly to keep up with client online search trends.

While this all sounds like a lot to know, it’s not. You don’t have to fall victim to the Internet jungle of digital content. You just have to get into the right habits of spotting problems, fixing them, and regularly updating your content to avoid getting lost again. Doing all of this will keep your SEO strong, allowing it to be found by the consumer base that really wants to know about your products and services.

To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at info@numerounoweb.com.

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