SEO is one of the most effective tools for online marketing, and it has commonly been thought that it is best to use broad keywords to attract the widest audience possible. However, this common line of thinking ignores what makes SEO most effective, which is its ability to target the specific people that are most likely to become your customers. Long-tail keywords are one of the most effective options for connecting with customers and should be a key component of any SEO strategy.
What Are Long-Tail Keywords?
Long-tail keywords are those which consist of a longer phrase made up of multiple words. Long-tail keywords usually have 4-5 keywords within them and often appear in the form of questions or detailed descriptions. For instance, a traditional keyword (or “head keyword”) may be “health” or “TVs,” whereas long-tailed keywords could include “best homemade health remedies” or “new 4K flatscreen Smart TVs.”
Why Use Long-Tail Keywords?
Many people may think it seems counterintuitive to use long-tail keywords. If you’re trying to attract customers, why would you use highly specific or niche keywords? Any good SEO company knows why. The truth is, this is the approach that is most effective for SEO, for multiple reasons.
Since they are more specific, long-tail keywords are less competitive than other keywords, meaning that they can easily move you up search engine rankings. With generic or broad keywords, such as “health” or “TVs,” there is a lot of competition. This means that by using those keywords, you will never be able to get optimal search engine rankings. By using less frequent long-tail keywords, you can shoot up to the top of search engines.
Long-tail keywords also target customers that are more likely to use your business. By using targeted keywords, you can be assured that the people who find your website are looking for your services. For instance, a generic keyword of “TVs” can attract people looking for all types of televisions, from 3D TVs to portable sets to Smart TVs. By using a long-tail keyword, you can narrow down your marketing and attract the customers you want.
Long-tail keywords are also more commonly searched than generic keywords. In fact, the vast majority of online searches are of long-tail keywords, as customers have specific questions they want answered or a specific type of product that they are looking for.
How Do I Use Long-Tail Keywords?
While long-tail keywords work effectively, you still need to use proper SEO techniques and best practices to be effective. Here are ways in which you can find the long-tail keywords that work best for your business.
Research Your Keywords
Use a tool like Google’s Keyword Planner to look at the metrics and data related to your proposed keywords. You want to choose a keyword that has a high volume of searches with relatively little use or competition.
Look at Head Keywords
Look up common, frequent head keywords. Since these are commonly searched, they give you a good starting point to come up with longer long-tail keywords. Google tools can help you look for suggestions based on the head keywords.
Integrate Your Keyword
Using your keyword properly is essential to achieving success with long-tail keywords. Your keyword should be integrated unobtrusively into your content. Headlines are one of the main methods for attracting customers and web site traffic, so integrating your long-tail keyword into a headline is an effective SEO strategy. An SEO service can help you provide good content which uses SEO effectively.
Numero Uno Web Solutions is a provider of search engine optimization (SEO) solutions to startups and small companies from all industries and fields. We stay on the pulse of industry changes and adapt our practices to produce quality SEO and content marketing plans to fuel the growth of businesses across communities. Click here to learn more about content marketing techniques and how we can help improve your search profile.