Keeping Your Word—The Rulebook for Keywords in Online Business
People don’t often realize how powerful words are. Even after they’ve memorized their favourite song lyrics, put a few lines of Shakespeare into their brain, and filed into their memory a good article from a magazine in the doctor’s office, they still don’t quite understand the full impact words can have. When it comes to language, words are the basis of all communication, especially online communication.
If you’ve been in the online business arena awhile, you’ll know just how powerful words can be. In fact, there are tiny bits of online business content that have a lot of power in terms of guiding people to your online business material and piquing their interest in what you do. Those bits are called keywords—some of the most powerful language pieces out there.
Keywords might be said to be powerful in the realm of search engine optimization (SEO), but for a lot of online pros, they are also headache inducing. Out of all of the SEO techniques you can use, mastering the practice of keywords is one of the hardest. It requires constant observation, trial and error, and some shoot-from-the-hip experimentation. So it’s tough, but not impossible to learn.
SEO doesn’t have a tonne of hard and fast rules, but with keywords, there are some important factors to consider if you are going to use them correctly for online business. Knowing these beforehand can get your SEO going, keep it going, and save you from some headaches—in fact, some very big headaches at that.
Same Old, Not Good
When working with keywords, you need to focus on applying the best competitive keywords for your content. Keywords are not static in SEO; in fact, they change quite frequently and so it’s important to stay on top of them in relation to your online business content. Since it’s that business content that’s hopefully getting matched to what clients are searching for organically through search engines like Google, it’s your job to make sure you’re using the words that clients are using in their searches.
Your best business tool here is a keyword program. They can be purchased online and simply downloaded to your workstation or laptop to help you search out keywords for your online content pages. They show you the importance and rankings of specific keywords that you can use within your content.
One tip for competitive keywords: keep them in combos. That is to say, make sure that they are long tail keywords or ones that are composed of two or more words together, almost like word phrases. Single keywords seldom cut it in SEO because they are too general to be found in searches. Specific keyword phrases help your content get noticed and optimized in online searches, thus opening your business up to more client traffic.
Even today, the old adage from the entertainment business—if one is good, 10 are better—often applies. And while that thinking might work for pop groups’ single sales or movie sequels at the box office, in SEO it is the antithesis of what should be done.
Too often, online business pros still try to choke their content with keywords, believing that will make their pages easier to find in organic searches—but this method doesn’t work. The content ends up reading poorly and programs like Google Panda will notice this and shut your pages down so they can’t be found at all online. Avoid the choking method—use only about 13%-18% keyword density in your content, and play by the rule of online business practice. It’s really the only way to keep your good name with the online facilitators who are there to ensure everyone has a shot at success.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.