Keeping Out of the Watchdog’s Eye—Understanding Google Panda
Today, many people see the Internet as the only Wild West–type free-for-all currently in existence. Ask anyone that has been laid off from a DVD or music CD production company; they will probably agree. The results of media piracy are often equated to the early frontier’s best cattle rustling. Add to that all the blogs of entertainment gossip, multimedia art creations, and numerous start-up business sites, and you have a sensational landscape that seems free and often downright lawless.
Well, it is, and it isn’t. To this day, businesses, especially those in the media development areas, are still newly colonizing the Net without a lot of restriction. But for online business entrepreneurs, there are some restrictions in place, and many of them aren’t well-known by many doing business online.
This is the case with “Google Panda.” While its name sounds like a cute mascot on a computer game or a parade costume for Silicon Valley, Google Panda isn’t the cute and cuddly beast its name might suggest. It’s no different than the casino security camera—an eye in the online sky that will watch over online business pros to keep them online, competitively speaking. Therefore, it’s good to know about Google Panda and how you can work online without getting into trouble with it.
Care, Precision, and Fine Tuning
Google Panda is basically a mechanism instilled by the folks at Google to make sure that online businesses are working within proper marketing guidelines, especially in terms of their content. This is especially the case with online content. No doubt you are already involved with competitive keywords in and amongst your content, meta tags, and so on. You’ve also likely spent more than one late night laboring over the books on how to use keywords in your content. You know about using long-tail keywords in your content, updating your keywords regularly, and what programs to use to generate new keywords.
This is all fine. But there’s one thing you might not have gotten from your afterhours studies: how many keywords to use in your content and imbed in your meta tags. Many online business pros learn the business of keywords and are tempted to push their content to the top of online searches. This means that they often plug their content full of as many keywords as they can to maximize optimization potential. Logically, this makes sense, but it usually results in your content reading awkwardly, at best. Worse, Google Panda will sniff it out and shut out the web site domain from searches. Choking content with competitive keywords is a form of online business “cheating” and can damage the reputation of your business in the online marketing world, where it should be properly competitive.
In the end, you should note how many keywords you use in your content. Keeping the number of keywords in respect to your total content within the 13% to 14% range is enough. Google Panda will keep away from you if you respect their rules all the time.
Fine Tuning for the Future
While Google Panda has been in effect for some time, as recently as the end of 2012, it has seen more updates to its algorithm. It’s in the business now to reducing “low-quality” web sites and web site domains online with previously top web sites now being demoted down the list for not abiding by Google Panda’s rules. They are serious about their work.
This isn’t worth getting scared about. For your business, you should keep it updated all the time by keeping your links up-to-date, your keywords updated, and staying within the bounds of Google Panda’s keyword regulations. If you have to get more information about it, go online or to the computer bookshop for current information on it. The more you know about Google Panda, the more you keep in good form online, with your business surviving for the long haul.
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