The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper implementation of proven Search Engine Optimization (SEO) best practices can help you achieve all of this and so much more. Amassing organic traffic is the key to building your online brand and there are several negative consequences of omitting a palpable SEO strategy from your marketing plan. Keep reading to learn what they are.
Why You Need SEO to Boost Your Online Marketing Strategy
SEO, as opposed to pay-per-click (PPC) advertising, generates organic traffic, which essentially consists of customers who are genuinely interested in using your products and services. These are people who are either actively or inactively searching for your business by conducting relevant keyword inquiries. The best way to reach them is by researching exactly what they’re searching for and understanding how that pertains to your industry in general and your business specifically. Here are a few negative impacts of ignoring SEO marketing standards for your business:
Failing to Identify, Understand, and Connect with Niche Markets
Your niche market is essentially your target audience. These are the people that you want to attract because they’re genuinely interested in supporting your business—they just don’t know it yet because you have to reach out to them. Research the most popular searches and keywords that relate to your industry and then implement effective strategies that’ll steer those customers in your direction. Carefully constructed, consistent, and targeted content is the best way to capture your target audience’s attention and keep it. Failing to deliver this means you’re not doing your job as a marketer and it also exposes you to the great risk of missing out on a lot of potentially lucrative business dealings and opportunities.
Falling Victim to Damaging Google Updates
Every SEO expert knows that Google is notorious for rolling out unexpected algorithm updates that put your online marketing strategies at serious risk. The last one, which was cleverly dubbed the Medic Update, is a prime example of this. Businesses without a stringent SEO strategy in place suffered a lot of lost opportunities and potential income due to lack of preparation. It’s no secret that Google prioritizes and indexes web site that adhere to its SEO standards, so failing to do so means that your web site could endure some serious losses and reduced rankings with each new update.
Developing a Bad Reputation
Users generally associate high search engine rankings with strong credibility and trustworthiness. They’re far more likely to click on your link or web site if it appears within the top 5 ranking on the search engine results page (SERP). Very rarely do users venture to the dreaded second or third page of Google’s (SERP) and that’s the absolute last place you want your web site to end up.
At Numero Uno Web Solutions, we can create a solid SEO plan of attack to help you establish or improve your brand’s online visibility, overall rankings, and reputation. Our SEO experts will advise you on the steps you need to take to create a fully optimized web site that attracts the right type of traffic and boosts your bottom line. Contact us to learn why we’re one of the leading SEO companies in Toronto!