Life is great. We are afforded freedoms and responsibilities that others can’t get in other parts of the world, and we have the privilege of making our own decisions that suit us best. In the end, people can be people the way they want to be.
This sounds great and fairly idealistic, but real life is a bit different. We are often given some help to ensure that we use our personal freedoms correctly. We like to drive, but if we go a bit faster than the legal limit, there is that very nice police officer with the radar to ensure we readjust our speed. We like to pound down joy-inducing drinks at the bar, but if we get rowdy, some very nice and very big bouncers come to remind us of our disturbing behavior. In life, whether we like it not, we have restrictions. Sure, we can do what we want, but we have to not affect others in threatening ways. Certain folks are employed to make sure the peace between people is kept.
Even in online business, there are a few guards out there to keep us in line with our activities. A lot of people make the mistake that they think that they can load up whatever they want on their web sites, online ads and promo material. This may have been true in the early days of online business activity, but it’s a new ballgame now. There are guidelines to adhere to in order that everyone gets a fair shot at seeing business success on the World Wide Web.
“Google Panda” is one of those devices that helps do a bit of policing of online businesses to ensure they live up to the standards of today’s online business practices. Launched in early 2011, it has become one of the most revered algorithms for monitoring the performance of businesses. But it’s not one of those programs where all the information on it is kept under lock and key. There are some ways you can keep ahead of it and not run the risk of Google Panda de-ranking your web site. You can know how it works and appease it a bit, while still carrying out your business operations.
Above all, don’t choke your online material. Loading your web page up with too many ads and links is the first part of choking and can lead to Google Panda doing a shutdown or low ranking of your web site.
Pay close attention to your keywords, no matter what form they take or how you use them. A lot of online businesspeople choke their landing pages, newsletters and all of their content with competitive keywords—often just single ones—with the idea of maximizing on-page search engine optimization (SEO). In theory, this is a good idea, as you think you’ll get more on-page SEO going and drive more traffic to your web site, but the downside is that your content will mostly read poorly and with obvious use of oversaturated keywords. Google Panda can sniff out bad content like a teacher with a plagiarized essay. Your content should always be of quality form and with well-proportioned long-tail keywords throughout your content. There is no excuse to not do this, either to show great material to clients or to please Google Panda. Good content is good for all parties involved.
Speaking of long-tail keywords and linking, it never hurts to keep up with keyword and on-page SEO publications that can offer tips to improve your SEO performance. This stuff is all subject to change, so it pays to keep ahead of the game with it and know how to refresh your online material with keywords time and again.
While we don’t usually like rules and regulations, there are those that everyone can agree we need. The Internet is a great gift, but it must be respected. By working with Google Panda, you can create a proper competitive business environment online. It’s a true give-and-take scenario that can work well for everyone.
To get more help on all your SEO, web site design and Web traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.