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How to Make Your Business Stand Out on Voice Search

How to Make Your Business Stand Out on Voice Search

Voice search is a way of searching the internet using your voice instead of typing out queries. It’s similar to how you would ask a question to Siri or Google Assistant.

With the introduction of innovative voice search technology, performing online searches has become easier and more convenient for users. As a result, businesses should use this powerful tool as much as possible in their marketing campaigns-combined, of course, with solid local SEO strategies!

To take full advantage of this modern technology, businesses need to make sure that their content and marketing strategies align with voice search. Here are some tips on how to make your business appear on voice search:

Use Voice Search Optimization

As people are using voice search more and more, you need to make sure that your website is voice search optimized. What does this mean, exactly? It means that your website should be able to answer questions that people are searching for using voice search.

One way to do this is by using the “People Also Ask” feature in Google. This can give you an idea of what people are asking about your business, and you can then create content that answers these questions.

Consider Local SEO for Voice Searches

Another way to make sure that your business appears on voice search is by using local SEO. This is because voice search is often used for local searches. There are a few ways to optimize your local SEO, such as by claiming your Google Business Profile (GBP) listing, Apple Map listing, Bing Places, and Yelp listing.

Virtual assistants (smart speakers) take data from local listings. For example, Google Assistant takes data from Google My Business, Siri get information from Apple Maps, and Alexa uses Yelp.

Therefore, it is important to ensure that your NAP (name, address, phone number) is updated and consistent across all platforms. Any apparent errors will only confuse users and damage your clientele’s trust in you.

Optimize Your Website for Smart Speakers

With more than 47.3 million Americans having smart speaker access, it’s critical to optimize your site for voice search so you don’t lose out on valuable leads.

One way to do this is by using schema markup. This is a code that you can add to your website to help search engines understand your content better. You can use schema markup to add information such as your business’s address, phone number, opening hours, and more.

Another way to optimize for smart speakers is by using natural language. This means that you should use conversational and natural-sounding phrases on your website, as this is how people will be searching using voice search.

Optimize for Featured Snippet Boxes

When people use voice search, they often get results from featured snippet boxes. Featured snippets are bits of content that give users quick and easy-to-understand answers to relevant search queries. Featured snippets typically appear towards the top of the search engine results page, just below the paid advertisements.

To optimize for featured snippet boxes, you need to make sure that your website appears in the top result for a particular keyword. You can do this by doing keyword research, and then creating content that is unique and valuable to the user, as well as writing content this is optimized for that keyword.

Make Sure Your Website Is Mobile Friendly

Another important factor to consider is whether or not your website is mobile friendly. This is because voice searches are often performed on mobile devices, so it is important to make sure that your website can be easily accessed and used on these devices.

You can use Google’s Mobile Friendly Test to see if your website is mobile friendly. If it’s not, then you need to make some changes to your website so that it can be easily accessed and used on mobile devices.

Use Schema Markup

One last tip is to use schema markup on your website. This is a code that you can add to your website which will help to give voice search results more information about your business, like your business name, address, operating hours, etc. Use speakable schema to make your content more voice search friendly.

By using these tips, you can make sure that your business appears on voice search. This is a great way to reach more potential customers and improve your overall marketing strategy. Voice search is a powerful tool, and by using it you can really boost your business.

Contact Numero Uno Web Solutions for Local SEO Services in Toronto!

As a leading SEO company in Toronto, Numero Uno Web Solutions can help you to make your business appear on voice search. With years in business, we have helped countless small- to medium-sized companies establish themselves across various industries with a strong web presence. We can also help you to optimize your website for voice search, so that it’s easily accessible and user-friendly on mobile devices. Contact us today to learn more about our local SEO services!

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.