Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on by the COVID-19 pandemic, it’s that circumstances can change unexpectedly.
Traditional marketing methods like print ads are no longer enough to draw in the same target audiences that they once did. Although the world was already heading in the direction of digital marketing dominating traditional marketing practices, recent social and physical distancing protocols have put this process into warped speed.
The Role of Digital Marketing for Businesses
As more and more people are being urged to stay home to help stop the spread of the virus, businesses are relying less on traditional marketing methods like print ads or word of mouth and more on digital marketing outreach.
Digital marketing opens up a whole new world of potential marketing opportunities. Furthermore, it also allows for higher volumes of personalized interactions between brands and their individual target audience members. Personalized interactions have become less of an anomaly in the marketing world and more of something that customers expect to see from the brands they support.
Through various mediums like social media, email, and targeted advertisements, e-commerce businesses have made it so that younger generations of customers have grown accustomed to direct personalized online marketing standards.
In the past, customers had to call into a customer service hotline in order to ask questions or provide feedback to the brands they supported. Print ads sent via snail mail were also a common form of business to customer (B2C) communication.
Then email came along and changed the face of customer support communications forever. Suddenly, customers were given the ability to ask questions, raise concerns, provide feedback, and air their grievances with brands in real-time and in writing. Since then, we’ve seen numerous online platforms such as Google reviews and social media comment threads that allow customers to do all of these things publicly.
And the results are astounding. Customers are far more likely to prefer direct online interactions with the brands they support than any other form of communication. This is because it’s a lot easier and more effective to get a brand’s attention when they face open public criticism or backlash. Brands are likely to respond more quickly to public inquiries, so that they can showcase their superior customer service skills and resolve any issues as quickly as possible.
How to Leverage Digital Marketing and SEO During and After COVID-19
Considering the fact that more customers are placing orders and interacting with brands online than ever before, the need to leverage robust digital marketing and SEO strategies has never been greater.
In this post-pandemic world, building and maintaining a strong online presence for your business is paramount. By marrying the best traits of both traditional and digital marketing practices (word of mouth and instant gratification), small businesses can successfully increase their customer outreach and target audience bases.
Here are a few ways in which you can effectively leverage digital marketing strategies during COVID-19 to boost your search engine optimization (SEO) efforts.
Social Distancing with Social Media
Social media allows brands to create personalized customer experiences by targeting ads to specific demographics rather than wasting money and resources on generic ads that most people aren’t interested in seeing. Targeted ads glean information from valuable customer analytics and ensure that your ads will be geared towards and viewed by the right prospects based on their social media activity. Additionally, brands can personally interact with each user either by replying to their comments or through private messaging.
Adapting to a Predominantly Online Economy
E-commerce has been a growing medium for a number of years now. The onset of the pandemic along with social distancing protocols simply sped up the process as more and more people are becoming hyper-cautious about shopping in brick-and-mortar stores. As a result, businesses need to strive to meet their customers halfway by transitioning to online purchasing and customer service practices.
SEO and Content Marketing for Business
Right now, COVID-19 is the main topic on the tip of everyone’s tongue. As government mandates and public health and safety protocols continue to change rapidly from one moment to the next, businesses need to stay one step ahead of their customers at all times. Use your SEO and content marketing platforms effectively to inform customers of the positive steps your business is taking to ensure the health and safety of your customers and employees. This will help establish or restore their confidence in your business as a whole.
Paid Search and Email Marketing
When it comes to SEO for businesses, focusing on increasing organic website traffic is typically the more affordable route in terms of lower upfront costs. While this is great for the long haul, paid search is more likely to have a bigger immediate impact. Paid search entails purchasing ad space on search engine results pages (SERPs). Although this doesn’t always guarantee the zero ranking position, putting in a sizeable bid does increase your chances of appearing on page one.
Direct email marketing also ensures that your customers are more likely to see your ads and promotions and decide how to respond.
The Future of Digital Marketing and SEO
Given the way things are going, it’s obvious that digital marketing and SEO will become increasingly personalized methods of marketing and customer outreach.
Whether you’re an e-commerce novice or veteran, we can help you navigate the evolving world of digital marketing and SEO. At Numero Uno Web Solutions, we can help you manage your social media accounts, create meaningful marketing content, and assist with interactive and responsive web design. Contact us today to learn more.