The home renovation and remodelling industry is booming. Current surveys prove that Canadian homeowners are investing much more in their dwellings. The 2022 Houzz & Home Study supports this observation. Recent buyers made up 10% of renovating households this past year. These recent buyers spent around double the average amount of $18,000 ($30,000).
In Canada, the home improvement industry generated $50.2 billion in sales in 2020. The expected CAGR is 1.5% in this very competitive and crowded market. So, it is very important for your home remodelling business to stand out.
First, you need a well-designed website. Then your website needs to have some essential elements. Having these elements will help your website rank well in Google search results. It will also offer users the best user experience possible.
Keep reading as we list some of the essential elements your home renovation and remodelling website should have.
Essential Elements of a Home Remodelling Contractor Website According to E-A-T
Google’s E-A-T guidelines provide an important standard for your website design. Here, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Following these guidelines will help your business gain a strong reputation in the industry. It will also help increase your search visibility on Google.
Services Offered in Detail: Potential customers visit your website to learn what services you offer. Be sure to provide a detailed description of your services. Include what you specialize in and how you approach each project. This will give potential customers a better understanding of what you can offer them. It will help them decide if you’re the right fit for their needs.
Case studies and or testimonials from satisfied customers: Include case studies or testimonials on your website. This is a great way to show your expertise. It also builds trust with potential customers. Include detailed information about each project. Use before-and-after photos to showcase your skills and attention to detail.
Certifications, awards, or recognition in the industry: Highlight certifications, awards, or recognition received by your business on your website. This will help establish your business as an expert in the field. It will build credibility with potential customers.
Links to blog posts or articles that showcase expertise in the field: Include a blog or publish articles about home renovations and remodelling on your website and link to this section on your website. This section shows your expertise in the field. It provides potential customers with valuable information and insights.
Detailed information about the company, including its history and mission: Provide detailed information about your company, including its history and mission. This is a great way to establish your authority in the industry. This information will help potential customers understand who you are. They will know what you stand for, and why they should choose your business.
Bios and photos of team members, highlighting their experience and qualifications: Include bios and photos of your team members on your website. This is a great way to showcase their experience and qualifications. This will help potential customers get to know your team and see why your company is the right fit for their project.
Links to other authoritative sources, such as industry associations or trade publications: Showcase yourself as a reliable resource and an asset to the home renovation sector. Make sure you link to authoritative sources. These include sources such as industry associations or trade publications on your website. This will help people rely on you for dependable information about remodelling projects!
Contact information that is easy to find: Include clear and easy-to-find contact information on your website. It helps in building trust with potential customers. Be sure that you provide many ways to get in touch, such as a phone number, email address, and physical address (if applicable). Consider also including a contact form. Visitors can use this to request more information or schedule a consultation.
Reviews or ratings from previous customers: Display reviews or ratings from previous customers on your website. This is a great way to build trust with potential customers. Be sure to display these reviews on your website so that visitors can see them right away.
Security features, such as SSL certificates or trust seals: Include security features, such as SSL certificates or trust seals, on your website. This is essential for building trust with potential customers. These features will assure visitors that their personal information is safe. They see your website as a trusted and secure place to do business.
Other Essential Elements of a Home Renovation/Remodelling Contractor Website
Portfolio: Showcase a portfolio of previous projects. It is a great way to prove the quality of your work and the range of services you offer. Be sure to include before-and-after photos and detailed descriptions of each project. This showcases your skills and expertise.
Work Approach or Project Process: Provide information about your work or project process. This will help potential customers understand the steps involved and what they can expect from working with you. This will also help ease any concerns they may have about the project.
Pricing and Warranty Information: You don’t need to provide the exact pricing information. But it’s important to give potential customers an idea of what they can expect to pay for your services. Consider including a pricing range or a list of factors that can affect the cost of a project on your website. Mention the guarantee or warranty on the work performed. Also, include any materials used in the project.
Permits and Approvals: List details of permits or approvals required to conduct the renovation work. Mention any inspections that are required during or after the project.
Areas Serviced: Include the areas that you serve. Also provide relevant information about the local building codes, regulations, or restrictions.
FAQs: Include a section of “Frequently Asked Questions” and their answers. This will help customers understand more about the renovation process. They will also know what to expect from working with you.
Work Hours: Mention your hours of work for each day. Show the days or times when you do not work (e.g., weekends, holidays).
Call to Action: Include a clear call-to-action on your website, such as “Get a Free Quote” or “Schedule a Consultation”. This will encourage visitors to take action and reach out to your business.
Mobile-Friendly Design: Ensure that your website is optimized for mobile devices. Many potential customers will be using their phones or tablets to browse the web. Invest in a mobile-friendly website design for your home remodelling company. This will also improve your search engine rankings. Google prioritizes mobile-friendly websites in search results.
Fast Loading website: A fast-loading website is essential for keeping visitors on your website. Make sure all your must-have pages are optimized for speed. This will ensure that they load quickly and efficiently. This will also help improve your search engine rankings.Checklist of Essential Elements for a Home Renovation Website – Download PDF
This website checklist covers all the basics. Use this comprehensive checklist as a guide of what elements to include on your house remodelling website:
1. Services offered in detail
2. About us page with company history, experience and team details
3. Testimonials or reviews from previous customers
4. Security features, such as SSL certificates or trust seals
5. Case studies and or portfolio showcasing your work and services
6. Project process information
7. Pricing and warranty information
8. Permits and approvals required for the project
9. Areas serviced by your business
10. Frequently asked questions (FAQs) section
11. Work hours of operation
12. Clear call-to-action for visitors
13. Mobile-friendly website design
14. Fast-loading website pages
15. Contact information, such as an email address, phone number, and physical address
16. Social media links for connecting with potential customers
Integrate all the essential elements into your website. You’ll be well-equipped to stand out among the crowded home renovation/remodelling market. This will draw in more potential customers. With this approach, success is guaranteed!