As the year draws to a close, digital marketers and small businesses will have begun planning their Internet marketing strategies for 2017. This past year has seen numerous developments in advertising trends and content marketing that will carry forward into the new year. Being able to start the year on the right foot means that small businesses need to stay in touch with 2017’s top digital marketing trends and adjust their conversion optimization plans accordingly. Fortunately, this guide will help small businesses adjust their digital marketing strategies by sharing just what the top trends will be in 2017.
1. Data-Driven Strategies
Data analytics and marketing statistics will be increasingly important in 2017. SEO has shifted from being about gaming Google’s algorithms to how well you can offer what people are actually looking for. Internet platforms like Google and even Facebook are increasingly offering ways to tap into data about how your campaigns are working out and who is viewing your content, sometimes with an almost scary level of precision. Taking this plethora of data and using it to inform your approaches will continue to be a popular advantage in the new year.
2. Rise of Video Ads and Live Streaming
Video ads are increasingly getting acceptance among audiences and represent an additional medium through which to deliver your brand and message. One of the growing social media marketing trends, for instance, is the use of live streaming as a way for businesses to reach out and grab attention. Google has even started allowing video advertisements in search results pages, further increasing the potential appeal of such productions.
3. Mobile Will Keep Mobilizing
Mobile optimization has been a recurrent theme this year, and 2017 will be no different. Consumers are increasingly performing their searches on the go, and the rise of wearable technology will only make this practice more and more prevalent. Google has regularly shifted its algorithms to favour web sites with mobile-friendly pages and has already taken steps to make its search results page on desktops better resemble its mobile version. Desktop searches aren’t going away any time soon, but you’d better believe that mobile queries will continue to rise.
4. Conversions from Social Media
Social media has always been something that businesses can get an edge on for engagement, but it isn’t really the best way to drive conversions. This may start to change in 2017 as social media marketing trends begin using platforms like Facebook to drive customer conversions as well as brand outreach and authority more and more.
5. Algorithms Will Change
Search engines are in a constant state of update as their algorithms and priorities are refined and tweaked. There is no reason to think this practice won’t continue into 2017, which means that we can expect at least one change or rollout that has the potential to really shake things up. Stay abreast of developments from the likes of Google and Bing, and make sure your marketing strategies are agile enough to adapt.
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