HomeOur BlogCreating New Content vs. Optimizing the Existing Pages: What Is Better for SEO?

Creating New Content vs. Optimizing the Existing Pages: What Is Better for SEO?

It is no secret that SEO is vital for any business that wants to be successful online. After all, Search Engine Optimization is what helps you rank higher in search engine results pages (SERPs), which in turn drives more traffic to your website.

But what is the best way to go about improving your website’s SEO? Should you focus on creating new content or optimizing the existing pages on your site?

The answer, as with many things in SEO, is that it depends. In some cases, creating new content can be the best way to improve your website’s ranking. In others, optimizing existing pages may be more effective.

Let’s take a closer look at both options to see when each one is most beneficial.

Creating New Content for Your Website

Creating New Content for Your Websit

One of the best ways to improve your website’s SEO is by creating new content. This could include blog posts, articles, new product pages, or even just new pieces of content for existing pages (like adding new images or videos).

Creating new content has a few key benefits when it comes to SEO:

  • Helps You Rank for New Keywords: When you create new content, you have the opportunity to target new keywords. This can help you rank for a wider range of keywords, which in turn can drive more traffic to your website. For search engine indexing and ranking, keywords rank highly on the algorithmic chart. So regularly adding new content gives you an opportunity to target all relevant keywords that can attract your visitors.
  • Keeps Your Site Fresh: Search engines like websites that are regularly updated with new content. Adding new content to your site on a regular basis can help you attract more attention from search engines and keep your site looking fresh. Fresh content can also help in frequent indexing. A search engine will visit your website more frequently the more regularly you update it with new articles, web pages, and downloads.
  • Helps You Build Links: One of the most important ranking factors for SEO is links. Creating new content gives you more opportunities to build links to your site, which can help improve your ranking. There are a lot of websites that host weekly or monthly roundups. These high-authority websites help you link your content from it and provide a quality backlink.

Overall, creating new content is a great way to improve your website’s SEO and attract more traffic. However, it’s important to keep in mind that creating new content can be time-consuming and expensive. If you don’t have the resources to create new content on a regular basis, you may want to focus on optimizing your existing content instead.

Optimizing Existing Content

Optimizing Existing Content

Like it is mentioned above, if you don’t have the time or resources to create new content, optimizing your existing content can be a great way to improve your website’s SEO. Keeping a website up to date is very important for SEO success. Existing content optimization can help you generate more traffic from both organic and social resources. It also improves the user experience.

Optimizing the existing content has a few key benefits:

  • Improves Your Page Quality: Unmaintained web pages are considered low-quality pages and will rank lower on SERPs. Search engine algorithms are becoming more sophisticated day by day and they can identify when a website is not well-maintained. Optimizing your existing content can help improve your page quality and avoid any penalties from search engines. The page quality is very important for YMYL (your money your life) websites or businesses.
  • Builds Value Over Time: Search engines trust pages that have been around for a while. So, if you optimize an existing page, it can help improve your website’s ranking. The content added to the website remains relevant for years. It is likely that pages that have been published for a while have gathered links and prominence. That greatly increases the page value. And these pages can still rank on search engines for the targeted keywords and relevant user queries.
  • Helps You Target New Keywords: As your business grows and changes, you may find that there are new keywords you want to target. Optimizing your existing content for these new keywords can help you attract more traffic. You can also add new content to your site to target even more keywords. This can be especially beneficial if you’re just below the first page of the results.
  • Helps You Generate More Traffic: Optimizing your existing content can help you generate more organic and social media traffic. It can also help improve your click-through rate (CTR). CTR is a key metric that search engines use to determine the quality of your website. The higher your CTR, the more likely you are to rank higher in the search results.

Overall, optimizing your existing content is a great way to improve your website’s SEO without having to create new content. A regular content audit can help you identify the pages that are weak and underperforming and needs optimization to improve the performance.

How Can Numero Uno Web Solutions Help You with Content Optimization and Marketing?

Numero Uno Web Solutions is a leading SEO and internet marketing company in Toronto. We can help you generate more traffic to your website with our content marketing and SEO services. Our team of SEO experts will help you create high-quality content that is optimized for the search engines and your target audience. We will also help you promote your content through our extensive network of social media and online channels. Contact us today to learn more about our content marketing and SEO services.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.