Did you know that 90.63% of pages get zero traffic from Google?
That’s right—according to a massive study by Ahrefs, nearly 9 out of 10 pages never make it to the first page of Google’s search results. That means all the content, effort, and design you poured into your website might be invisible to your ideal audience.
If you’re serious about increasing your website’s visibility and traffic, SEO (Search Engine Optimization) isn’t optional—it’s essential.
The good news? You don’t need a PhD in SEO or a massive marketing budget to make meaningful changes. In this article, we’ll cover five simple SEO tweaks that can dramatically improve your website’s ranking, without overwhelming your team or your wallet.
Why SEO Feels So Hard (and Why It Doesn’t Have to Be)
Website owners and marketers alike often hit a wall with SEO for a few key reasons:
- It feels overly technical or complicated.
- The algorithms seem to change constantly.
- It’s hard to measure ROI immediately.
- Content may be created without an actual search strategy.
But here’s the truth: SEO success doesn’t start with complexity—it starts with clarity. You don’t need to overhaul your entire site to see improvement. These five tweaks are actionable, effective, and proven.
1. Optimize Your Title Tags and Meta Descriptions
Why it matters: Your title tag is the first thing users see on a search results page. If it’s generic, unclear, or keyword-stuffed, you’re already losing clicks.
How to tweak it:
- Include your main keyword naturally near the beginning of the title.
- Keep it under 60 characters.
- Make it compelling—think of it as an ad for your page.
Example: Instead of “Home – John’s Plumbing Services”, try “Affordable Emergency Plumbing in Toronto – John’s Plumbing”.
Bonus: Update your meta descriptions too (150–160 characters). They don’t directly impact rankings but can improve click-through rates (CTR).
2. Improve Your Page Speed
Why it matters: Google has confirmed that site speed is a ranking factor. Slow pages create poor user experiences, and people bounce.
How to tweak it:
- Compress large images using tools like TinyPNG or ImageOptim.
- Enable browser caching.
- Minify CSS and JavaScript files.
- Use a CDN (Content Delivery Network) to distribute content faster.
Tool tip: Check your site speed using Google PageSpeed Insights.
3. Fix Broken Links (Internal & External)
Why it matters: Broken links can frustrate users and signal to search engines that your site isn’t maintained well.
How to tweak it:
- Use a tool like Screaming Frog or Ahrefs to crawl your site and find 404 errors.
- Update, redirect, or remove broken links.
- Internally link to high-value pages to improve user flow and SEO structure.
4. Add Keyword-Rich, Descriptive Alt Text to Images
Why it matters: Alt text helps Google understand the content of your images, which can boost your visibility in image searches and improve accessibility.
How to tweak it:
- Use descriptive, relevant language.
- Include your target keyword if appropriate.
- Avoid keyword stuffing (e.g., don’t write “SEO SEO SEO SEO”).
Example: Instead of “image1.jpg” or “dog,” use: “golden retriever puppy playing in the park.”
5. Update Old Content with Fresh Information
Why it matters: Google loves fresh, relevant content. Updating older posts with current stats, links, and improved formatting can breathe new life into your rankings.
How to tweak it:
- Add new internal links to recent blog posts.
- Replace outdated data with the latest info.
- Expand thin content with additional insights or examples.
- Re-optimize for current keywords.
Pro tip: After updating, resubmit the page in Google Search Console for faster indexing.
A Real-World Example
DiscoverCars.com, a global car rental comparison platform, achieved a remarkable increase in organic traffic by implementing a strategic SEO and growth marketing approach.
What They Did
- Combined SEO with Growth Marketing: Instead of relying solely on traditional SEO methods, they integrated growth marketing strategies to enhance their online visibility.
- Content Optimization: Focused on creating high-quality, relevant content tailored to their target audience’s search intent.
- Continuous Learning and Adaptation: Emphasized the importance of adapting strategies based on performance data and industry trends.
The Results
- Organic Traffic Growth: Increased monthly organic visitors from approximately 45,000 in August 2021 to over 240,000 by August 2022.
- Recognition: Named the 64th fastest-growing company in Europe in 2020 by the Financial Times and made the list again in 2021.
This case underscores the effectiveness of combining traditional SEO with innovative growth marketing techniques to achieve substantial traffic growth.
Source: https://www.discovercars.com/blog/growth-marketing-case-study
Final Thoughts
SEO doesn’t have to feel like rocket science. These simple, smart tweaks can help you get more visibility, more clicks, and more conversions. Start small, stay consistent, and watch your rankings rise.
And if you’re stuck and don’t know where to start with your SEO, talk to the marketing experts at Numero Uno Web Solutions. We can help you get started with SEO and start reaping the benefits in no time. Contact us today!
