With more entrepreneurs attempting their own startups, Internet marketing is more important than ever to stand out from the crowd. No matter what idea is behind your startup, getting noticed is crucial for success. Unfortunately, many entrepreneurs neglect search engine marketing, setting themselves up for failure. If you follow some basic SEO guidelines, Internet marketing is an easy way to have a big impact on your startup’s success.
Here are 10 SEO tips that can help your startup get noticed.
Use Targeted Keywords
The first strategy for SEO is always choosing and using targeted keywords. Tools, such as Google’s Keyword Planner, allow you to research keyword statistics in-depth. By choosing keywords that are rarely used but are commonly searched for, you can quickly get your startup to the top of search engine rankings.
Create Frequent Quality Content
Search engines prioritize content based on how appealing it will be to search engine users. This means that content which is high-quality and timely is prioritized over “clickbait” or outdated pieces. Putting some effort into creating frequent content will help your startup gain notice online.
Link building is crucial for search engine rankings. Search engines use the number and quality of links to your site to determine where you should place in their rankings. By using link-building tools, you can find relevant linking sources that can be used to bring more views to your site.
Start a Social Media Campaign
With the vast majority of Internet users using social media, it is important your startup has a social media presence. In fact, it’s possible your social media pages will be the main source through which people interact with or read about your startup. Take into account your demographics and select social media sites that will appeal to them.
Mobile is now the most commonly used way to access the Internet. This is why Google now rewards sites which are mobile-friendly and punishes those that are not. You cannot have effective SEO nowadays if your site is not mobile-friendly.
Infographics are one of the most-shared items on social media, as they combine both graphical and text elements in a way that is intuitive, easy to understand, and effective at demonstrating a point. By using infographics, you can increase your chances of being noticed on social media.
Use Google Analytics
If you want to judge the success of your startup’s SEO, you need the tools to do so. Google Analytics allows you to measure your site’s statistics, as well as create metrics and track your performance. If you’re not using Google Analytics, you are operating blind.
Donate to Relevant Causes
When it comes to social media marketing, donating to causes relevant to your startup can be a great way to gain positive recognition. Not only will the organization likely advertise you and create backlinks to your site, but you will also establish a presence in your community.
Engaging users is a great way to generate activity and notice for your startup. Create photo, graphic design, essay, and other little contests to generate publicity. A small prize could gain a lot of recognition for your startup.
Create Press Releases
Press releases are one of the older and most effective methods for generating publicity for your company. A newsworthy press release can be picked up by news sources, where it will appear in “News” listings on different search engines.
Numero Uno Web Solutions is a provider of search engine optimization (SEO) solutions to startup and small companies from all industries and fields. We stay on the pulse of industry changes and adapt our practices to produce quality SEO and content marketing plans to fuel the growth of businesses across communities. Contact Us to learn more about content marketing techniques and how we can help improve your search profile.