There’s no shame in having a poor understanding of search engine optimization (SEO). On the outset, SEO may seem like a jargon-filled enterprise that only the really knowledgeable can understand, but it’s not. In fact, once you examine its components, it is easy to get the hang of SEO and use it more effectively. Here are 10 common questions that will help you with this endeavour:
1. What is A/B Testing and Should I Do It?
Absolutely. When you build your web site, you need to create two versions of each of the site’s page. Each one should be tested to see which performs better in regards to getting client traffic. These tests are also a good indicator of what needs improving, which could include graphic or colour designs or which data has the most optimized content.
2. What Are Schema Markups?
If you’ve ever Googled something and the results at the top of the page have a graphic and rating, that’s a schema markup. Basically, they are codes implemented by Yahoo!, Google, and Bing to better understand the content of a web site. You will want to use them since having a web site that’s markup-friendly improves your ranking in organic searches.
3. How Do I Deal with Links?
You obviously know what links are–highlighted text that redirects to another page when clicked. Google now privileges sites with links as “authoritative,” provided the links are high-quality and fully functional. It’s a better idea to have a few links that work perfectly than a site full of low-quality ones, as this will result in a de-ranking of your site.
4. How Many Links Do I Need to Get a Good Ranking?
That’s not a question with a definite answer. Again, you want to have working links spread across all of your pages. Consider talking to a designer or web developer for a more specific number for your site so they are placed correctly throughout.
5. Should I Buy Links?
No. Some people say you can do this to improve your ranking and there are more than a few people offering the “service,” but it’s not worth it. First, you’re paying for something you don’t need to. Second, you’ll start overloading your content with links, which Google will take notice of and mark your content as spam. Don’t buy links–ever.
6. What’s Meta Data?
Meta data is the coding used to create web pages, with braced tags being placed on content that is to be published. It’s important to pay attention to where you put your links in the meta data and that it’s spaced out evenly. Also pay close attention to your headline and title tags, as they are the meta data that will influence your SEO ranking; placing keywords in them will help.
7. What Are “No Index” and “No Follow” Tags?
“No index” tags are included in the meta data that tells Google not to include that particular page in your web site’s index so it won’t be discovered by an online search. Your content management system (CMS) page, for example, is usually tagged as a no index page.
“No Follow” tags are included in your meta data to tell Google to not follow both that link and the other page or site it’s connected to.
8. What Are “Robot.txt” Files?
These are text files that rest on web sites. Their job is to instruct Google on what it should and shouldn’t crawl over on your web site.
9. What Are Subdomains and Subfolders?
They sound the same, but a subdomain is a sub-division of your site, whereas subfolders are separate folders. To put it another way, if you go to a page marked “blog.bobsconstruction.com” from the web site “www.bobsconstruction.com,” that’s an example of a subdomain, while “www.bobsconstruction.com/blog/” would be a subfolder. Professionals recommend using subfolders over subdomains for ranking and metric purposes.
10. Do We Have to Spend Much Time with Our Web Site and its SEO When We Use Social Media?
You should. Remember that your web site isn’t just a communicative page like Facebook, Twitter, or Tumblr; it’s also an e-commerce site where clients can interact with you and make purchases. As a result, your site is always something that you need to pay close attention to update according to changing trends.
SEO seems tough, but it’s not so much difficult as it is a matter of knowing the terminology and making the right adjustments.