Links and link building have always been tough concepts for any company: which links to use, how to code them, and how many to use are all considerations to be made.
The recent Google Penguin update came with an announcement that the site was going to be even tougher on online companies that do not abide by proper link building strategies. For some, this is another headache because they only just got the hang of how to create a good linking scheme.
But there’s good news: it’s possible to forget about link building altogether–at least for the time being. There are far more important improvements you can make to your business’ SEO that don’t involve links and will likely improve your SEO standings equally as much. Below are 10:
1. Create More Quality Content
Links are helpful to drive traffic, but well-written, informative content is just as potent. Quality content is what’s shared most on social media platforms and will be especially beneficial if seen by those in your own field.
2. Schedule Regular Content Production
Along with creating good content, you should be scheduling its production. The general consensus amongst professionals is to aim for one new piece of content or posting per week. This keeps regular viewers interested, thus maintaining and increasing online traffic.
3. Use Social Media Marketing
Pumping out great content regularly in addition to extra news or information is useful, especially when proliferated via social media. Using social media to post links to content, updates, and offers maintains consumer interest and appeals to Google, who will improve your ranking as a result.
4. Work on Your Site Map
Working with links can actually cause a lot of disorganization. And the more links you have, the more your web material can get messy. Google rewards those web sites that have proper organization and site maps, which make it easier for visitors to navigate the site.
5. Get Your Brand Mentioned
Once Google starts noticing your business, they will keep tabs on where your brand is mentioned, which acts as a high-ranking agent. If you can get your copy to appear in a trade magazine, blog, or social media site, it will be just as useful as any link.
6. Make Improvements to Your Code
Links can actually do a lot of damage to your code and web page’s meta data. Removing some of the more defective links and then fixing any coding problems, like extra spaces or improper characters, helps improve your SEO ranking while making your site of higher quality.
7. Check Your Server
Many people think that all web hosting services are the same and that as long as you pay the fees, you’ll always receive a strong online presence. However, some web hosting services are slow and of poor quality, making errors such as linking your material to a less-than-reputable site. If you want successful SEO, make sure your server is legitimate.
8. Use Shareable Syndication
Creativity can be a good SEO tool. Have you noticed how many sites are using elaborate infographics or animations? That’s content that people enjoy and share, so create imaginative material that you and others can syndicate across the Internet.
9. Get an Analytics Program
With the number of aforementioned other areas you can work on to improve your Google stats, it makes sense that you need to use an analytics program to gauge how well your SEO is performing. An analytics program can see where you are seeing results and what areas you need to fix. Don’t forget that Google has one and it’s free to use.
10. Go Mobile
If you really want to aim high, mobile optimization is the way to go. Concentrating your efforts to make sure you have optimized all of your content for mobile use and interaction puts you on the SEO frontlines and the huge potential it brings.
Link building isn’t dead and it still has possibilities. But if it’s driving you crazy, try these other methods. You’ll likely see some improvements right away and without some of the hassles of linking techniques.