Dressing Your Web Site up with On-page Techniques
How do you dress for success?
In the decades gone by, you had to cloak every aspect of your business in high-end fashion to make it look good. Businessmen wore pin-striped suits and had hair greased back tightly. Offices were tailored with gorgeous interior design.
These days, the business world is a little less formal. The suits are only necessary for meetings and some offices are based out of people’s houses. And almost nobody really cares about what kind of car you drive, as long as you do good work. Some people think this change in the zeitgeist has made life a bit too slovenly. But the times have changed in some positive ways. We don’t have to worry as much about appearances as we did even 20 years ago.
In some ways, appearances are just as important in other aspects of today’s business. So much so that they really can determine how successful your business will be if you don’t fashion your business a certain way. This is particularly the case in search engine optimization (SEO) for online businesses. If web sites are not tailored a certain way, they will not be seen by the potential customers exploring the Internet. This can lead to the business bombing outright. This leads one to wonder what sort of ways can one make a web site dressed up and appealing to clients AND get them recognized online.
Using on-page techniques is one way. If you’ve ever wondered how web sites are created and presented online, on-page techniques play a role in this process. What’s more is using them in a certain way can help boost SEO for your web site and thus help it to be recognized during online searches thus bringing in more client potential.
To begin with, on-page techniques involve the markups and tags for your web site. If you’ve ever helped design a web site, you know a bit about this. These tags are what you put around your content on an online editor to make it look the way you want it to when it goes live on the web. No doubt you’ve heard about the language of tagging—HTML, XML, etc.—and perhaps the tags that go along with them—<hd1>, <np>, etc.—that denote headlines, new paragraphs, etc. Don’t worry if this sounds new to you. Just make sure you familiarize yourself with it from some web site design manuals of online references before you engage in on-page techniques.
Once you’ve got a grasp on this stuff, start thinking about WHAT tags you want to use. Certain tags are recognized better during online SEO than others and, if you want to get to the top of online searches, you may have to use more distinct tags. These are on-page techniques. For instance, use higher level headline tags whenever you can, such as <h1>, as they are recognized more in online searches. Also, italics and bold-face tags should be used whenever possible in the tagging, as this too helps emphasize keyword phrases for searches. Even M-dash tags like <em> are helpful, as they help separate keywords, thus making them more recognized online. All of this, besides making your content good for SEO, helps give the web site a good look overall, with nice headlines and special phrases. By combining good looks with strong SEO advantages, on-page techniques really do help your web site do two jobs at once: look good and get seen.
With the “dos” come the “don’ts” in on-page techniques. Don’t choke your page with too many tags, as it will look terrible and not function properly in SEO. Don’t use tags that color your content lightly, such as white coloring letter tags, as it will become hidden and invisible during SEO. Furthermore, don’t use duplicate material, as this will get filtered out in SEO processes and lower your chances for high SEO recognition. In short, if you are dressing your web site, use good tags to get it seen in SEO and make it look good, but don’t use too many.
In today’s busy but casual-looking business world, on-page techniques are the garment-making tools. Learn to use them to balance a great appearance and good SEO potential. You will be dressing for success each time.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.