Search Engine Optimization (SEO) Services in Toronto

SEO encompasses on- and off-page website content. Search engines crawl thousands of websites in a matter of seconds looking for content that matches as closely as possible to user search inquiries. Optimizing blog posts, images, static pages, landing pages, service pages, and any other content related to your website or brand makes it easier for search engines to find and crawl your website.

With proper SEO practices in place, you can get higher quality leads to your website and increase your traffic and conversion rates.

Instead of looking at all optimization projects the same way, we have made it our goal to evolve as search engines do. Our SEO services use the latest, most sophisticated techniques based on industry-accepted standards and a strict ethics code.

SEO is an essential part of any business marketing and sales strategy. With the constantly growing and changing Internet, you’ll need to make sure you stay up to speed on new methods to reach customers and prospects. You should implement a clear SEO and web presence strategy for the following reasons:

• Optimize online visibility
• Build better branding and positioning for your business and your offers
• Increase online credibility and trust
• Identify your most effective keywords
• Rank higher in search engines
• Increase traffic from prospects
• Increase the number of customers and repeat visitors
• Grow your business financially

Since the Internet is dynamic and ever changing, search engine rankings can change frequently. This can be challenging for web masters who may rank high for an important keyword phrase one day and drop in rank a few days later. The following factors can affect your search ranking:

• New content, web sites, and web pages discovered by the search engines may jump ahead of existing ones in rankings
• Older content, sites, and pages may be taken offline (removed from the web) or may decrease in relevancy
• Older sites may have upgraded SEO to make the content more relevant and attractive to searchers, which may increase these page rankings
• Search engines can change how they analyze online content, which can result in rank changes

Although these changes can be frustrating to a web site owner or business, they can work to your advantage if you stay up to speed on search engine expectations. Working with a professional SEO agency can serve as a huge benefit if this task is too much to manage.

Keywords are absolutely vital to the success of your web site and are necessary to bring web traffic to your business for free. Consider taking the time to find target words that apply to your web pages, as it is worth the investment. Each page of your site should have relevant words that are associated with popular search terms. This can boost your ranking and help get your target audience directed to your posts.

Google algorithms are complex systems that are used to gain data from search indexes and provide the best results for a search. Over the past few years, Google has been making thousands of changes to its algorithm that strongly impact Search Engine Results Pages (SERPs). Every time Google makes an update, you need to check your web site pages to ensure they are conforming to the new rules Google has made. If you don’t, your site could lose ranking spots or be penalized for not meeting the new requirements.

Links are a very important element that helps search engines determine rankings. Link building is important for the following reasons:

• It helps build relationships by connecting you to other relevant web sites and blogs (established long-term relationships with key influencers)
• Sends referral traffic
• Helps build your brand and establish you as an authority in your industry

There are approximately 200 search engine ranking factors that can impact your website’s online visibility and analytics in different ways. Our top three picks are:

Keyword selection.

Choosing the right keywords to represent your brand is crucial. Numero Uno performs research-based analytics to put together a list of the top-ranking short- and long-tail keywords in your industry that pertain specifically to your brand. This increases your brand visibility, rankings, and web traffic.

Webpage loading time.

Slow-loading webpages have high bounce rates because visitors get frustrated and exit the page. The average ideal loading time for each webpage is no more than two to three seconds.

Content.

If you write it, they will come. Populating your website with high-quality content that users are searching for and relate to their search queries ensures better search results.

SEO and paid advertising are two sides of the same coin. Both have the same objective, which is to increase your brand visibility and search engine ranking position. But SEO focuses on garnering organic search traffic through content and keyword-driven search techniques. It also takes little longer to see optimal results, but the long-term gain is well worth the effort and investment.

SEO is a multi-pronged digital marketing tactic that takes on many forms depending on the specific goals of each brand. It’s also a constant work-in-progress given the ever-changing nature of digital marketing and the evolution of various online markets. With that said, it typically takes about six to 12 months to start noticing results and getting one step closer to achieving your online marketing objectives.