Traditionally, hotels and resorts relied heavily on recommendations from past customers, also known as word-of-mouth advertising, as well as creating expensive ads for TV, radio, and newspapers. While these are all still highly effective means of advertising for your establishment, they’re not necessarily the most financially sound method. The first thing prospective guests do when planning a vacation is search online for reputable resorts and hotels. They do a great deal of research by checking star ratings, reading guest reviews, and paying attention to top-ranking search results.
Professional SEO services for resorts and hotels from Numero Uno Web Solutions can play an integral role in your business’s quest to become and remain a top-ranking establishment.
Why the Hotel and Resort Industry Needs SEO
We’ve said it before, and we’ll say it again—all modern businesses need a solid SEO strategy in order to adeptly reach out to their target audience. Search engine optimization for hotels and resorts is an absolute must-have in this ultra-competitive field, especially since more and more people are gearing up to travel to exotic destinations in a post-pandemic world.
If you want your hospitality business to not only survive but also thrive during the massive influx of would-be world travellers, then it’s time to invest in a serious local SEO strategy for your business now.
Benefits of SEO for the Hospitality Industry
Much like traditional forms of advertising, outsourcing SEO in Canada from one of the top digital marketing firms is a huge asset to your business. Our top-notch web marketing services can help you increase your website traffic by improving your online rankings. Get scalable results for your hotel or resort by investing in valuable local SEO strategies that can help turn your brand into a household name. These are just some of the incomparable rewards that you can reap from allowing our team to work for you.
Improved Search Engine Rankings
Every second, search engines like Google receive thousands of simultaneous searches from users around the globe. These include a combination of mobile and desktop users. In an impending post-pandemic world where people are more eager than ever to travel, the search capacity within the hospitality industry is expected to experience a major surge that experts estimate will last for the foreseeable future.
What does that mean for your hotel or resort? It means that you need to amp up your SEO game as much as possible. Our team will implement tried and true white-hat SEO practices that are guaranteed to improve your search engine rankings and help you achieve that coveted zero ranking position in your industry.
Establish Brand Awareness
The right SEO strategy for your hotel or resort business can help build up strong online brand awareness. You want your brand to have as many positive associations as possible, so that your business can thrive.
The best way to accomplish this feat is to engage with existing and prospective customers who are searching for your business and services online. Create positive interactions and inform them about your hotel or resort. Do everything you can to convince online users that your hotel or resort is the crème de la crème in the hospitality industry.
Partnering with a reputable local SEO agency like Numero Uno Web Solutions can help you increase your brand awareness, so that your business becomes synonymous with luxury, relaxation, and excellent customer service.
Get More Qualified Leads
Qualified leads are people who are actively looking for a resort or hotel online and are ready to make a reservation right away. But they won’t be able to find your business if it’s not ranked high enough to appear on the first page of search engine results pages (SERPs). Very few people ever venture past page one and if they do, it’s usually out of desperation. Most people don’t even like venturing towards the bottom of page one for the same reason.
Oftentimes, users will click onto the first three links they see below the advertisements that appear at the very top of the page and make their decision based on that. You want your hotel or resort to rank within the top three spots for this reason, and we can help you get there. The people clicking on those links probably already have their credit cards in hand ready to book their reservations.
What Are Some of the Best SEO Strategies for the Hospitality Industry?
Digital marketing and SEO for the hospitality industry isn’t an exact science, but there are certain strategies that can help improve your chances of appearing among the top-ranking positions on SERPs. At Numero Uno Web Solutions, our team of SEO experts is well-versed in all of the following well-known SEO strategies.
Keyword Research and Optimization
Keyword research and optimization is a benchmark of any good SEO strategy worth its salt. In order to rank well on SERPs, you have to know what keywords people are searching for in relation to your industry. The trick is to artfully incorporate those keywords into your website content, social media posts, and other marketing materials without resorting to keyword stuffing.
Our team will research top-ranking location-based keywords in your industry, so that you can select the ones that best pertain to and represent your business.
Local Search Optimization
Local search optimization is just as important for the hospitality industry as attracting international clients. Not all guests book their hotel or resort reservations in advance. Sometimes, people decide to look for a place to stay after they’ve arrived at their travel destination. A solid local SEO strategy can help make it easier for prospective guests to find your hotel when they’re in close proximity.
Content Marketing and Management
Creating high-quality and relevant content is an effective way to increase your online SERP rankings. Using long-form content like blog posts and infographics, you can incorporate common high-ranking keywords to help improve your rankings. Other content mediums include video and image optimization throughout your website.
Organic Promotion and Link Building
Organic promotion through link building is a great way to help you create a network of strong business connections online. Link building is the practice of connecting directly with other businesses in the hospitality industry that can help your business grow and vice versa. We can help you build your brand and establish brand awareness through the practices of guest blogging, interlinking, outbound linking, and creating high-quality backlinks.
Why Choose Numero Uno Web Solutions for Your Resort Business?
At Numero Uno Web Solutions, we know how to deliver excellent SEO results for the hospitality industry. Our team of highly skilled and experienced SEO experts will perform in-depth keyword research, come up with great topic ideas, create high-quality content for your website, manage and optimize your business listings, and make sure the coding on your website is fully up to date. Contact us today to learn more.