Competition for the zero ranking position on search engine results pages (SERPs) is extremely fierce, especially for services and companies that are in high demand. Roof installation, repair, and maintenance services definitely rank high on the list of services people need throughout the year. So, how can you secure a high-ranking position on SERPs? The answer is to invest in SEO for roofing companies and contractors.
SEO stands for search engine optimization. This is the process of increasing your company’s online visibility by generating organic traffic through dynamic content creation, relevant keyword implementation across various platforms, and finding innovative ways to engage your target audience.
Why Should Roofing Companies Invest in Local SEO?
As a roofing contractor, you most likely want to stick to a few specific local service areas within your jurisdiction. This makes perfect sense considering the cost of travelling to far away jobsites, especially if it’s just for minor repairs, can be exorbitant and pointless.
It makes more sense to focus on one small localized list of service areas until you have the means to expand your operations to other regions. Investing in local SEO for roofing companies increases your chances of attracting more qualified leads from the areas that you actually serve instead of getting inquiries or job requests for cities outside of your preferred regions.
Here are a few reasons why an investment in local SEO for roofing contractors is worthwhile.
Take Advantage of Online Marketing Opportunities and Trends
The more you market your business, the more visibility and attention it will generate. It’s no longer enough to simply have a website. You need to optimize your website by creating unique and consistent content that highlights the different services you offer. This will help you increase your online visibility and attract more qualified leads that are actively searching for the services you offer in the areas you serve.
First and foremost, you need to identify your target audience and then focus on finding effective ways of reaching out to them online. Use online marketing opportunities to your advantage. Post frequently and consistently on social media platforms like Twitter, Facebook, LinkedIn, Instagram, and even Pinterest to showcase the work that you’ve done and attract more organic views.
Stay Ahead of Your Competitors
Working with a local SEO agency like Numero Uno Web Solutions can also help you stay far ahead of your direct competitors. These are other roofing contractors who offer similar or the same services in your area.
It’s important to know what online marketing tactics your competitors are using, so that you can figure out how to stay ahead of them. Researching your competitors’ online marketing tactics can also help you come up with your own online marketing strategies that will attract more visitors to your website.
By using industry-renowned marketing strategies, Numero Uno Web Solutions can help you expand your business faster and stay competitive in your chosen service areas.
Increase Organic Web Traffic
What is organic web traffic vs. paid advertising? While both are excellent online marketing tools, focusing your online marketing strategy on increasing organic web traffic can help you save money while also increasing your ranking.
Organic web traffic is when users find your website on their own through specific search inquiries on search engines without the aid of paid advertisements. Publishing high-quality and informative content that speaks directly to the types of users you’re trying to attract—namely commercial and residential property owners who need some form of roofing services—is the key to increasing your chances of being found.
All of Your Customers are Online
Your specialty is installing, repairing, and maintaining roofing systems. It’s all right if digital marketing is like a foreign language to you. That’s what we’re here for. Numero Uno Web Solutions can create, implement, and manage custom-tailored online marketing campaigns for your brand to help you attract more qualified leads within your preferred service areas.
Even if you plan on expanding your service areas in the future, we can help you with that too. The fact is all of your customers are searching online for your services, so you need to make your business and your services as widely available and accessible as possible.
SEO Tips for Roofing Companies and Contractors
There are a lot of factors that come into play when creating a custom local SEO strategy and online marketing campaigns for your roofing company. At Numero Uno Web Solutions, we employ tried and true current SEO best practices that are guaranteed to help you achieve the results you’re looking for. Here are some relevant SEO tips for roofing companies and contractors.
Choose Location-Based Keywords for Roofing Companies
Keywords are an essential part of your online marketing campaign. Not only is it important to choose the right keywords that pertain specifically to your business, but you need to optimize them based on location. When selecting your list of keywords, try to imagine what specific search terms prospective customers would use when searching for your services online.
Optimize Page Titles and Meta Tags
Optimized page titles and meta tags help search engines like Google locate and present your content more easily to users, so it’s important to include keywords whenever possible.
Make Sure NAP is Consistent Across All Platforms
NAP stands for name, address, and phone number. These are vital pieces of information that should be consistent across all platforms that your business is listed on. Discrepancies in your business information can make it hard for users to find you online. It could also discourage trust in your business.
Create and Manage a Google My Business Account
Google My Business is just one of many online tools created by the search engine giant that’s designed to help businesses market their services and products. The platform lets you maintain full control over your business account, increases your chances of ranking high, allows you to list specific business categories, and add images that are related to your business. Plus, you can link your GMB account to your website and social media platforms.
Trust Numero Uno Web Solutions for All Your Local SEO Needs
If you’re thinking of outsourcing SEO in Canada, trust the experts at Numero Uno Web Solutions. We’ve worked with numerous trade contractors across Toronto and the GTA to help them increase their online visibility and organic web traffic. Contact us today to learn more about our services and how we can help you do the same.