Search engine optimization (SEO) is a great online marketing tool that can help you reach out to a broad range of potential clients for your plastic surgery clinic. That is, if you know how to use it to your advantage.
If you are a plastic surgeon, your expertise lies in helping your patients reach their physical goals and achieve satisfaction. Usually, this can result in getting a few referrals either to friends or family. But if you want to expand your practice and target audience quickly and seamlessly, then you need a strong local SEO strategy for your business.
When it comes to outsourcing SEO in Canada, make Numero Uno Web Solutions your go-to local SEO agency. Our dedicated team of web design and SEO experts can help you build up a strong online presence by delivering effective key brand messaging to your target audience on your behalf. We’ll help you improve your website visibility and ranking on Google while also coming up with a custom-tailored SEO strategy that includes social media, backlinking, extensive keyword research, keyword variation, voice search optimization, and so much more.
Why Is SEO Important for Plastic Surgery Clinics?
Paid online advertising is a great way to reach the top spot on Google’s Search Engine Results Page (SERP). But keep in mind that you’re constantly competing with other plastic surgeons in your area. Paying to maintain that top-ranking position can get pricey fast.
Focusing on organic leads instead is a much more cost-effective and equally results-driven option that can help your diversify your audience while capturing their attention and remaining competitive. Here’s how an effective and well-constructed SEO strategy can help improve your search engine rankings:
Generate More Organic Traffic
To get your website in that top-ranking position, also known as zero position, you need a structured SEO strategy in place. Focus on creating dynamic and informative content that speaks directly to the sentimentalities of your clients or desired client base. Whether you already have an established plastic surgery clinic in Toronto or are just starting out, you should highlight how you can help your clients achieve their goals. Talk about the services you provide. Original content that reflects the values of your clinic will attract new prospects to your website like flies to honey.
Increase Leads and Sales
Once you get prospective clients to your website, the next step is to convert those leads into sales. Working to improve your click-through rates can help you increase your bottom line and your ROI. There are several ways to do this.
As always, make sure your services are front and center. Highlight all of the different surgical and non-surgical procedures you offer. Then, explain the procedures in detail and why, out of all of the plastic surgeons in your area, prospective clients should go to you instead. Content should be conversational, easy to understand, and voice search optimized to ensure more traffic for your website.
At Numero Uno, we can help you tick off all of those boxes and create top quality, informative, and optimized content that’s guaranteed to get you the results you want for your website.
Keep Your Website Up to Date
Updating your website with relevant information such as new procedures and products is one of the most important things you can do to boost SEO. But it also takes a lot of time, effort, and research. Why not let the SEO experts at Numero Uno take care of this task for you instead?
We have the in-depth keyword research knowledge, content writing skills, and web design capabilities to bring your online brand messaging to life in new and exciting ways. From fresh content creation to backend operations, updating existing content, backlinking, interlinking, performing website audits, and more, our team will create a unique web strategy to ensure your site is always up to date.
Our Approach to Plastic Surgery SEO
We take on a very hands-on approach to helping you increase your plastic surgery clientele by building up brand awareness across a number of different platforms. When it comes to SEO for plastic surgery clinics, we have a unique set of skills that can boost your web traffic and conversion rates in a short amount of time.
A comprehensive local SEO strategy should include:
- Website optimization, which includes both on- and off-page SEO content. It should also include backend website building and maintenance practices like coding, link creation, and URLs that make it easier for search engines to find your website.
- Content Optimization, including extensive keyword research and topic research about what’s trending in your industry.
- Local Citations Creation to increase references to your business across a variety of unique online platforms, including other people’s websites, blog posts, social media accounts, etc. Local citations are essentially “mentions” of your plastic surgery clinic across different spaces on the Internet.
- Google My Business Optimization, which includes creating and maintaining your GMB account, updating information regularly, listing categories, and creating taglines for your business.
- Site Loading Time Improvements to ensure that every page takes less than three seconds to load and that your website is mobile-friendly.
Whatever your SEO goals are, the team at Numero Uno Web Solutions goes above and beyond to help you meet and exceed them. As one of the leading local SEO agencies in North America, we pride ourselves on utilizing results-driven practices to help our clients expand their online outreach. SEO for plastic surgeons is one of our specialties, and we’re happy to answer any questions you may have regarding our digital marketing strategies. Contact us today to book a consultation.