The landscaping industry is a niche market in the sense that it predominantly relies on local advertising. Traditionally, that would have entailed word-of-mouth references and recommendations from friends or family members. Nowadays, local SEO is an integral part of not only growing your landscaping customer base, but also getting your key brand messaging out there for more people to see.
One of the perks of working in the landscaping industry—aside from turning your passion for beautifying outdoor spaces into a business venture—is that you’re not forced to compete for organic traffic on an international level. Landscaping companies really only have to compete with their local competitors, which helps to minimize the burden of advertising.
Why Is SEO for Landscape Contractors Important?
Actually, it’s not just landscaping contractors that need a strong SEO strategy. Every modern business, regardless of size and customer base, can benefit greatly from SEO. The fact is that the vast majority of consumers search online before purchasing a product or hiring a service.
As a landscaping contractor or service-based business, you are particularly impacted by SEO because most users like to see photographic evidence of the type of work you’re capable of doing. The more you optimize your website for web searches, the more likely you are to benefit from local SEO efforts. Here’s what you should know about SEO for landscaping companies.
All of Your Customers Are Searching Online
Yes, it’s true. Consider Google searches as the new form of looking through the Yellow Pages. Although many prospective customers tend to ask people they know for references, the next logical step is to search for those companies online. If they like what they see on your website—particularly your photo gallery (something every great landscaper should have!)—then you’re more likely to get hired.
A lot of people also ask for recommendations on social media platforms like Facebook, Twitter, or LinkedIn. Facebook even has a recommendations feature that allows people to ask for local business recommendations, which is another great way to gain more organic traffic for your business.
Search Engines Are Vital
Try performing a few Google searches like “landscaping company [city/town/province name] and see what comes up. If your company doesn’t even make it to the first page of the search engine results page (SERP), then that means you need to make some serious adjustments to your local SEO strategy pronto. Search engines like Google carefully crawl through websites looking for vital information such as specific keywords, optimized images, and popular topics or concepts that are being searched for within each industry.
As a local SEO agency, Numero Uno Web Solutions performs in-depth search engine and keyword analysis research to gain a better understanding of what users are searching for in your industry and help you use that information to create more high-quality content and attract web traffic. In a nutshell, your search engine rankability matters.
Boost Your Organic Website Traffic
Organic web traffic or web results refers to search engine results that are associated with relevant high-quality content like blog posts, static pages, landing pages, and more. Basically, your content is doing all of the heavy lifting when it comes to attracting more visitors to your website, which reduces the amount of capital you have to spend on search engine ad space. The more attuned you are to what users are searching for within the landscaping industry, the more high-quality and sought-after content you can create.
Get Results and Increase Your Sell
From performing detailed website analytics and audits to optimizing local citations, creating high-quality content, tracking your local SEO campaigns, and more, Numero Uno Web Solutions can help you boost your search engine ranking, acquire more qualified leads, and increase your bottom line.
SEO Tips for Landscape Contractors
An effective local SEO campaign strategy doesn’t just come together overnight. It could take anywhere between six to 12 months for your business to gain online traction. With that said, our team of industry-leading SEO experts will work diligently to help you reach your online marketing objectives, boost your ROI, and gain more visibility.
Here are some tips on what you can do as a landscaping contractor to speed up the process:
Keywords play a crucial role in boosting your search engine rankings, online visibility, and web traffic. Voice optimized keywords in particular are gaining more and more traction as an increasing number of users are utilizing voice search applications like Google Assistant to perform searches for them. Your content needs to reflect this growing technology.
Work on NAP
NAP is an acronym that stands for name, address, and phone number. These are basic business-related pieces of information that should be updated regularly and remain consistent across all web pages and online mentions of your company to avoid creating confusion.
Optimize Your Website for Search Engines
Make sure your website is fully optimized for search engines including Google, Yahoo!, and Bing. This will make it easier for these search engines to locate content on your website and present it to users on search engine results pages.
Optimize Your Web Design
Properly optimized web design with a clear and concise sitemap also makes it easier for search engines to crawl your website in a matter of seconds to locate relevant content. The faster a search engine can crawl your website, the more likely your content will appear in a top-ranking spot on a search engine results page.
Make Your Website Mobile-Friendly
Most users these days perform web searches while on-the-go. The number of mobile searches is constantly increasing, which means that your website needs to be mobile-friendly in order to reach more prospective customers.
Improve Your Website Loading Speed
It’s essential to maintain a fast website loading speed across all devices to encourage users to stay on your website. Websites that take longer than two to three seconds to load risk substantially increasing their bounce rates. Users will mostly leave in frustration and be driven straight into the arms of your competitors.
Offer Online Promotions
Online promotions like limited-time offers, special discounts for first-time customers, discounts for referrals, and regional holiday-related offers are great incentives to onboard more customers. You can send these promotions or discount codes directly to people’s emails or other preferred forms of communication to encourage them to use your landscaping business.
Numero Uno Web Solutions Is the Right SEO Agency for Landscape Contractors
Numero Uno Web Solutions is here to help! Find out why we’re one of the top-rated outsourced SEO services in Canada and the United States! Speak to one of our SEO experts today to see how we can help you create a strong online presence and grow your business.