Convincing a loved one to get professional help for addiction treatment can be extremely challenging. Aside from the emotional and social stigmas involved, a lack availability of credible resources can pose a serious roadblock to getting people the help they need. Family members need accessible guidance and support when trying to educate themselves and their loved ones on various programs. That’s where the right search engine optimization (SEO) strategy for your rehab center can make all the difference.
It’s not so much about the monetary gains that come with increasing your rankings; it’s about marketing your services in a delicate and compassionate manner that effectively reaches the people who need it most.
Why Do Rehab and Treatment Centers Need Search Engine Optimization?
The fact is that every modern business and organization needs a proper SEO strategy to get their name out there. Without SEO, your organization would most likely fall into obscurity. Whether someone is looking for help for themselves or their loved one, the first place they’re going to look for qualified and reputable rehab treatment centers is online. People like to read reviews and testaments of other people’s experiences before selecting an appropriate rehab center for themselves or their loved one.
Moreover, a strong SEO strategy keeps people informed about the rehabilitation services and programs offered by treatment centers, which is a significant factor in the selection process. Updated and informative websites also provide an excellent resource for family members and friends of addicts when navigating a particularly difficult or touchy situation.
Numero Uno Web Solutions can create a customized local SEO strategy that increases your organic traffic by increasing your online visibility and search engine results page (SERP) rankings.
How to Know if Your Website Needs an SEO Update
There are a number of telltale signs that you should look out for. Our expert team of SEO experts is ready and willing to go the extra mile to make your website a success.
If your website has a limited quantity of high-quality content, then it’s time to start filling in those empty spaces where information should be. We have a team of skilled content writers that can come up with fresh and timely content ideas that are sure to increase your web traffic. Blog posts, videos, images, infographics, etc. should all be properly optimized to improve SERP rankings.
A significant drop in website traffic means it’s time to seriously revamp your digital outreach approach. Our team will perform in-depth keyword and topic research to see what search terms are trending the most in the substance abuse and rehab industry. The best way to provide potential patients with the help they need is to understand what their exact needs and expectations are when they walk through your door.
Lastly, if you’re constantly losing potential patients to your competition, then it’s time to seriously step up your SEO game. Working with a local SEO agency like Numero Uno Web Solutions will help increase your online visibility. We’ll manage all of your social media accounts, post regularly on your behalf, and work closely with you to come up with new content ideas that perfectly reflect your organization’s beliefs and initiatives.
High bounce rates are also a sign that your website could benefit from some SEO work. Your bounce rates can increase for two reasons:
- Too many people are accidentally clicking on links to your website and then leaving
- People are quickly leaving your website after not finding the information they needed
Unfortunately, there’s not much you can do to fix the former issue, but the latter is well within your control.
How Numero Uno Web Solutions Can Optimize Your Rehab Center Business for Search Engines
At Numero Uno Web Solutions, we have a number of white hat SEO tricks up our sleeves that can boost your website rankings and increase your website traffic and conversion rates in the process.
Google My Business Optimization and Management
Google offers a number of resources and tools that can put you on the path to digital marketing success. Google My Business is an important asset in this regard because it offers a snapshot portrait of what your organization does, how you can be reached, where you’re located, and what people are saying about you online. Your GMB account is a reflection of your organization, which is why we can make sure it’s properly optimized, managed, and updated at all times.
Responsive Web Design
After carefully auditing your website to look for inaccuracies, inconsistencies, coding errors, and other issues that could be slowing down your site, we’ll create a mobile-friendly responsive web design. Your website should include strategically placed call-to-actions, contact information, informative content (e.g., blog posts, FAQs, landing pages), and a live chat feature. All of these elements create more opportunities to include short- and long-tail keywords that can positively impact your rankings.
SEO and Content Marketing (On-page Changes)
We’ll take the time to go through, update, replace, and remove existing content on your website. Old webpages that are outdated and aren’t ranking well can take up a lot of valuable real estate on your website. Wherever possible, we’ll try to preserve them by making appropriate optimization changes or replace them with new and more relevant content.
Social Media Optimization
If you’re not already on social media, you definitely should be. We can create and manage social media accounts for you. This is a straightforward and effective digital marketing technique that can help you easily reach out to a larger quantity of potential patients and their family members on a more personal level through post comments and private messaging.
Pay-per-click (PPC) is a digital marketing technique that allows you to pay for advertising space on search engines. The highest bidder usually gets the guaranteed higher ranking position. Unlike organic SEO, you’re paying to appear in the zero position, which can help increase your visibility and website traffic.
If you’re thinking of outsourcing SEO in Canada, consider using our highly reputable and renowned web marketing services. We’re always available to offer support and answer your questions as needed. Contact us today to learn more.