Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is reacting to a recent study showing online e-commerce continues to grow at a strong rate. Numero Uno Web Solutions is also weighing in on what brands need to do to attract and stay connected with new customers.
According to a recent report that analysed the shopping activity of over 200 million consumers worldwide, digital commerce is growing rapidly across virtually every metric. First-quarter online sales increased 23%, compared to 20% during the same period in 2014. More than 80% of this growth came through increased traffic on web sites. Shopper spend, a metric comprised by multiplying shopper frequency, the conversion rate, and average order value, rose four percent year-over-year. (Source: “Demandware Shopping Index,” Demandware.com, June 2015; https://demandware.com/shopping-index/.)
“This latest study continues to confirm that e-commerce is changing the face of the retail industry,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “The best way for brands to take advantage of rapidly growing e-commerce sales, drive traffic to their site, and stay competitive is with a uniquely tailored online marketing campaign.”
The study also found that business transactions conducted over mobile devices increased by 59%. Mobile transactions in the first quarter accounted for 18% of all orders and accounted for 35% of all web traffic.
Libarian explains that while merchants continue to engage more and more online shoppers, consumers are becoming more discerning. The study found that the time shoppers spent on their mobile devices dropped 43% to 8.4 minutes on a year-over-year basis. At the same time, the amount of time consumers spend on the merchant’s site also fell 31% to 8.9 minutes.
“Time is of the essence when it comes to e-commerce. Shoppers are spending more money online, but they are spending less time on each merchant’s site. What this means is that businesses need to attract and connect with potential customers in as short a period of time as possible,” Libarian concludes. “Businesses that want to increase their e-commerce sales need to use an online marketing company with a proven track record of helping web sites be more readily discovered on search engines like Google and Yahoo!, assisting brands with connecting with shoppers, and turning visitors into repeat customers.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).