Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium and large-sized Business-to-Business (B2B) and Business-to-Consumer (B2C) companies, is weighing in on rising Canadian retail sales and how online marketing campaigns can maximize online sales.
According to Statistics Canada, retail sales rose for a third consecutive month in July to $43.3 billion. This represents a 0.5% month-over-month increase and 1.5% increase year-over-year. The increase was helped by increased spending on new vehicles (+2.0%) as well as clothing and clothing accessories (+2.5%). Sales at general merchandise stores increased 0.3% in July, while sporting goods, hobby, book, and music store sales increased 1.5%. (Source: “Retail trade, July 2015,” statcan.gc.ca, September 23, 2015; http://www.statcan.gc.ca/daily-quotidien/150923/dq150923a-eng.htm?HPA.)
“This is the third month that retail sales have risen in Canada, a great sign for the national economy as we head into the busy holiday season,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “It also bodes well for online retail sales which has been experiencing solid growth year-after-year.”
While online commerce in Canada accounts for just six percent of retail spending in Canada, online sales growth is outpacing traditional bricks and mortar sales. In Canada, online retail sales are expected to climb 57% over the next few years from $21.6 billion in 2014 to $34.0 billion in 2018. (Source: “Online retail sales to hit $34-billion in Canada by 2018,” Financialpost.com, July 23, 2013; http://business.financialpost.com/news/retail-marketing/online-retail-sales-to-hit-40-billion-in-canada-by-2018.)
Libarian explains that the Internet can only be a successful retail platform if a consumer finds the merchant’s website on search engines like Google and Bing. Having a dedicated online marketing strategy is essential for brands looking to increase shares and grow profitability. According to Libarian, it doesn’t matter how great a website looks, if it isn’t easy to find online, it won’t translate into sales.
“More and more Canadians would rather shop online than go to a mall. But the Internet is crowded,” Libarian concludes. “To make a website more discoverable by search engines and potential consumers, brands need to hire an Internet marketing company with a proven track record of attracting qualified traffic and turning visitors into repeat customers.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to its constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize a company’s search engine optimization and online presence, visit https://numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).