Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to a variety of medium- and large-sized business-to-business and business-to-consumer companies, is weighing in on a recent report showing online retailing in Canada will reach $39.9 billion over the next five years. The company also discusses what Canadian brands need to do to stay relevant in a competitive, ever-evolving retail landscape.
According to a recent report, online retailing is expected to grow at a compound annual growth rate of 12.3% over the next five years (including 2015), hitting $39.9 billion by 2019. At the same time, the number of Canadian Internet users who make purchases online is expected to climb from 59.7% in 2014 to 63.6% in 2019. (Source: Shaw, H., “Online retailers need bricks-and-mortar stores in ‘all channel’ future, HBC chief says,” Financial Post web site, June 2, 2015; http://business.financialpost.com/news/retail-marketing/online-retailers-need-bricks-and-mortar-stores-in-all-channel-future-hbc-chief-says.)
“To remain competitive and stay relevant, Canadian retailers need to prioritize their online investment. That includes developing an online marketing campaign that keeps up to customers’ ever-changing preferences and behaviours,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions.
Even though online spending in Canada currently accounts for just six percent of retail sales, online marketing is a major contributing factor for those who make in-store purchasing decisions. While traditional brick-and-mortar stores are still responsible for the majority of consumer purchases, consumers are pre-shopping online, comparing prices, and reading reviews. (Source: Deloitte and Tulip Retail, “Retail’s Omnichannel omnichallenge,” SlideShare web site, June 2, 2015; http://www.slideshare.net/DeloitteCanada/omnichallenge.)
“According to the latest information, more than 90% of Canadians have access to the Internet and roughly 60% of the population accesses the Internet via their mobile devices. To reach the largest audience possible, Canadian retailers need to fully embrace the digital age,” Libarian concludes. “That means having an online marketing campaign that targets not just who your audience is, but where they are and how they access the information.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to its dedication to innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions and how the company helps B2B and B2C companies maximize their search engine optimization and online presence, visit https://www.numerounoweb.com.