Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recent report showing Canadian engagement with mobile shopping is increasing, opening up new e-commerce opportunities for both traditional brick-and-mortar stores and online brands.
According to a recent report from the Canadian Internet Registration Authority, the e-commerce sector is going mobile as more and more Canadians use smartphones. In 2013, Canadian enterprises sold more than $136 billion in goods and services online, an 11% increase from the $122 billion sold in 2012. (Source: “.Ca Fact Book 2015,” Canadian Internet Registration Authority web site, February 24, 2015; www.cira.ca/factbook/current/index.html.)
“Interestingly, an increasingly larger number of Canadian shoppers are spending more through Canadian web sites than international ones. This suggests having an online presence in Canada could be an effective sales strategy,” says Ara Libarian, general manager of sales at Numero Uno Web Solutions. “This even goes for brands that have a traditional brick-and-mortar store and do not necessarily sell anything online.”
Libarian explains that a strong online presence has a positive impact on overall buying patterns. According to the report, Canadian businesses with both online and offline sales made almost one-quarter of their sales from Internet transactions. On top of that, many in-store purchases made by Canadians were researched online beforehand.
The study also found that while 91.4% of large businesses have web sites, only 42.3% of small businesses in Canada currently have one. One of the primary benefits of having an online presence is that small businesses can compete with large businesses on a level playing field. That’s because search engines like Google and Yahoo! rank sites based on algorithms: search engines take hundreds of factors into consideration, including web layout, keywords, quality of content, relevancy, grammar, and backlinks.
“For example, Google captures roughly 70% of all online traffic; to rank higher, it’s imperative that medium- and large-sized businesses use an online marketing company that understands Google-friendly strategies,” Libarian adds. “Online marketing is not just a strategy meant for online businesses; it’s an essential marketing tool for stores looking to capture on-the-go shoppers or brands looking to attract new business.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions and to discover how the company can help maximize a business’ search engine optimization and online presence, visit NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).