Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing internet marketing firm that caters to medium and large-size B2B and B2C companies, reacts to record retail sales data in Canada and explains what brands with an online presence need to do to increase ecommerce sales.
According to Statistics Canada, retail sales increased 0.6% month-over-month in June to a record $43.2 billion. Analysts had forecast growth of just 0.2%. On a year-over-year basis, retail sales were up 1.4%. For the first six months of 2015, retail sales were up 2.2% when compared with the first half of 2014. (Source: statscan.ga.ca, data set, “Retail trade, June 2015,” August 21, 2015; http://www.statcan.gc.ca/daily-quotidien/150821/dq150821b-eng.htm?HPA)
“Despite claims the Canadian economy is faltering, the country’s retail sector is booming,” says Ara Libarian General Manager, Sales at Numero Uno Web Solutions. “More specifically, retail ecommerce sales in Canada are projected to reach $29.6 billion this year, a 16.8% increase over 2014 spending levels. Double-digit increases are expected until at least 2020.”
Libarian explains that while ecommerce accounts for 5.7% of all retail sales in Canada, that number is projected to increase to 8.8% by 2019. Unfortunately, most Canadian businesses are not set up to take advantage of growing online sales. Just 46% of all Canadian companies have an online presence. This is the same ratio as 2012. But, that number increases to 91% for big companies, those with 100 or more employees. (Source: cbc.ca, article, “Online sales by businesses rise to $136B in Canada,” June 11, 2014; http://www.cbc.ca/news/business/online-sales-by-businesses-rise-to-136b-in-canada-1.2671935)
Online marketing should be an important part of every Canadian business. That’s because the Internet creates a level playing field for every merchant. Search engines like Google and Yahoo! do not rank merchants based on revenue; rankings are based on algorithms. As a result, the Internet gives brands of every size access to potential customers that might otherwise have been inaccessible.
“An effective online marketing campaign is one of the most cost-effective ways to reach new customers. To attract new customers, brands need to find an online marketing company with a proven track record of helping business attract qualified online traffic and turning visitors into repeat customers,” Libarian concludes. “Retailers also need to maintain that level of investment over the long term. This will help them keep up with the online consumers’ ever-changing behaviours and preferences.”
Numero Uno Web Solutions, is one of the top internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize search engine optimization and online presence, visit https://numerounoweb.com, or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).