Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recently published study showing merchants who use click-to-call advertising have significantly greater chances of completing an online/mobile sale.
According to a recent study that looked at data from 24 million consumer-to-business mobile phone calls, click-to-call commerce (where a consumer clicks an online link to connect with a person in real time) will contribute more than $1.0 trillion in consumer purchases in 2015. On top of that, the study found that across more than a dozen industries, between five percent and 25% of calls from mobile ads convert into a sale, appointment, or reservation. In fact, consumers who click-to-call directly from a mobile ad are four times more likely to purchase a product or service than a consumer who clicks to a web site from an online ad. (Source: “2015 Click-To-Call Commerce Mobile Performance Report,” Marchex.com, August 5, 2015; http://pages.marchex.com/rs/155-NBF-513/images/Marchex-Click-to-Call%20Mobile%20Performance%20Report.pdf.)
“While e-commerce is a major growing trend in Canada, accounting for around six percent of retail spending, virtually all consumer purchases are influenced by smartphones,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “The study also found that Millennials, those currently aged 21–34, are the most likely to click-to-call of any age group.”
Libarian explains that even if merchants don’t use click-to-call advertising, this study is important as it shows customers interact with online marketing strategies differently. To target increased sales, it’s important to understand one’s target audience and how they interact with brands.
In Canada, roughly 45.6% of mobile users ages 55 to 64 and 17.7% of those age 65 years of age or older use their smartphones every day; these numbers are projected to increase 20% by 2018. Baby Boomers do not respond to online ads the same way Millennials do, so mobile ads designed for Baby Boomers need to be short and simple, with a clear call-to-action, and linkable. (Source: “Over Half of Canada’s Population to Use Smartphones in 2015,” eMarketer.com, January 6, 2015; http://www.emarketer.com/Article/Over-Half-of-Canadas-Population-Use-Smartphones-2015/1011759.)
“Canadian adults of all ages have come to rely on their smartphones every day, and that reliance is only going to increase in the coming years,” Libarian concludes. “Businesses that want to increase online sales need to understand their audience’s buying behaviour and the best way to interact with them. To accomplish this, merchants need to hire an online marketing company with a proven track record of developing unique online marketing campaigns that help brands connect with shoppers and turn visitors into repeat customers.”
Numero Uno Web Solutions, is one of the top internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).