Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is reacting to a recent study showing merchants that connect more with their customers sell more of their goods and services.
According to a recently published study, messaging frequency—how often a retail brand reaches out to consumers—can make or break a mobile marketing campaign. Well-timed messages can increase engagement by up to 22%, while relevant content in mobile messages can increase a user’s views and clicks by 19%. It can also increase brand loyalty, deepen user engagement, and spur follow-on activities, including pre-orders, mobile-only offers, and sign-ups. (Source: “2015 Retail Mobile Messaging Study,” OtherLevels.com, October 4, 2015; https://www.otherlevels.com/wp-content/uploads/2015/09/OtherLevels-2015-Retail-Mobile-Messaging-Study.pdf.)
“When it comes to connecting with consumers, mobile marketing is no longer something brands should consider doing—it’s what they need to do,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “Between 2014 and 2015, global consumers shifted their shopping activities away from the desktop to a mobile environment, which includes smartphones and tablets, for the first time. And by 2017, 50% of all commerce will be conducted via mobile devices. The big question is how do retailers capture that mobile engagement?”
There are a number of different ways brands can increase the effectiveness of their mobile marketing campaigns. The growing importance of mobile marketing means merchants need to employ a “mobile first” mentality if they want to engage mobile users. And when it comes to connecting with customers and potential customers, it’s important to both follow up with the right frequency and ensure the content is relevant.
“There are many, many different factors that go into designing, implementing, and maintaining an online marketing campaign,” Libarian concludes. “Whether a retailer is looking to create a new web site, increase their online presence, or rebrand their initiatives, they need to use an online marketing company like Numero Uno Web Solutions, with a proven track record of helping brands rank higher on search engines and turn qualified traffic into repeat customers.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).