Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is reacting to a study showing Canadian holiday retail sales are expected to grow four percent this year, with millennials driving holiday spending.
According to a recent report, Canadian holiday retail sales are forecast to grow four percent over last year, with millennials driving holiday spending. The increase in spending is a result of increased consumer confidence; expected tax relief for the middle class, as promised by newly elected Prime Minister Justin Trudeau; lower gas prices; more generous federal child tax payments; and employment growth. (Source: “Holiday Retail Sales to Grow 4%,” Advisor.ca, November 3, 2015; http://www.advisor.ca/news/industry-news/holiday-retail-sales-to-grow-4-ey-194031.)
“While Canadians are increasingly optimistic and ready to spend this holiday season, retailers with an online presence need to adjust the ways they engage their customers,” says Ara Libarian General Manager of Sales at Numero Uno Web Solutions. “To thrive this holiday season, brands need to respond to their customer’s needs.”
Millennials are willing to pay a premium for personalized indulgences. At the same time, they also want convenience, selection, and low prices. Because millennials are digitally connected and social media savvy, smartphones, tablets, and smartwatches will be key interactive tools merchants need to capitalize on.
The report found that in terms of product popularity, clothing, electronics, gift cards, and toys remain the top choices. On top of that, Canadian retailers will need to focus on promotions for American Black Friday and Cyber Monday if they want to further drive holiday traffic in November and December.
“To be successful this holiday season, online merchants need to have mobile enabled technology and enhanced web sites that accommodate tablet and mobile users,” Libarian concludes. “To capture the attention of on-the-go-consumers, brands also need to consider initiating, enhancing, or modifying their online marketing campaigns. Changes could include concentrating on digital advertising, social media, price matching, flexible returns, or discounts that coincide with American Black Friday promotions.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).