Toronto, Canada October 30, 2015 – Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is announcing its predictions for the 2015 holiday shopping season. Numero Uno Web Solutions also weighs in on what brands can do to increase online sales.
“It may not feel like it, but there are only nine weeks left in the year and the busiest shopping season for both traditional bricks and mortar stores and online sites is approaching,” says Ara Libarian General Manager of Sales at Numero Uno Web Solutions. “With consumer confidence levels up, retailers are expected to enjoy strong holiday sales. That said, brands looking to take advantage of holiday sales need to pay attention to a number of key trends.”
“Cyber Week” takes place during the last week of November, but successful online retailers will be looking to extend “Cyber Week” into “Cyber Month.” The best way to capture the attention of on-the-go shoppers is to start mobile holiday promotions early. While Black Friday, the day after U.S. Thanksgiving, is the fastest growing online sales day of the year, consumer engagement rates in 2014 were highest the weekend before U.S Thanksgiving. (Source: “Early Promotions Mean Modest Sales Increases for Black Friday and Cyber Monday,” BDO web site, November, 2014; https://www.bdo.com/insights/industries/press-releases/early-promotions-mean-modest-sales-increases.)
“Consumers are looking for more mobile personalization. Targeted mobile marketing has significantly higher response rates than broad, non-targeted messages,” says Libarian. “By accessing user metrics, brands can get a precise understanding about what interests particular shoppers; enabling brands the ability to tailor mobile messaging campaigns.”
In 2014, 78% of shoppers used the Internet for holiday research, with 40% of all holiday shopping occurring online. In addition, 48% of holiday shoppers said they did the majority of their shopping before Cyber Monday, while 25% said they had started their holiday shopping before Halloween. (Source: “5 Holiday Shopping Trends to Watch in 2015,” ThinkWithGoogle.com, July, 2015; https://www.thinkwithgoogle.com/infographics/5-holiday-shopping-trends-to-watch-in-2015.html.)
“Today’s consumers expect online holiday promotions to start early and to extend as late as possible. With the right online marketing campaign, it’s impossible for a business, no matter how big or small it is, to be invisible,” Libarian concludes. “To rank higher on search engines like Google, attract more qualified traffic, and increase sales and brand loyalty, online retailers need to use an online marketing company like Numero Uno Web Solutions.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).