Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on recent data showing the majority of online shoppers in Canada make purchases with retailers from outside the country.
According to the most recent data, Canada is the top choice for 84% of U.S. brands that sell cross-border. The advantages of selling in Canada are a common language, uncomplicated shipping, and high credit card penetration. This might explain why roughly two-thirds of Canadian consumers who shop online make purchases from U.S. or U.K. web sites. These lost sales to sites outside of the country represent a huge opportunity for Canadian brands. (Source: Kaplan, M., “Canada: Opportunity for U.S., U.K. Ecommerce Merchants?” PracticalEcommerce.com, July 9, 2015; http://www.practicalecommerce.com/articles/89914-Canada-Opportunity-for-U-S-U-K-Ecommerce-Merchants.)
“The majority of Canadians make online purchases from merchants outside of the country because Canada does not provide a lot of domestic choices for online shopping,” says Ara Libarian General Manager of Sales at Numero Uno Web Solutions. “In fact, only 46% of Canadian businesses have web sites and only 20% of Canadian businesses are engaged in online selling.”
The low number of Canadian brands with an e-commerce presence is in sharp contrast to the number of Canadians who actually use the Internet. Canadians view the most web pages of any developed country and more than half use the Internet to purchase goods or services; in 2014, Canadians purchased $22.97 billion worth of goods online. On top of that, 93% of Canadians use the Internet to research products before buying. Canadians are also avid mobile users, with 81% of Canadians subscribed to a wireless service in the first quarter of 2015. In addition, more than half use smartphones or tablets. (Source: “Subscribers Stats,” Canadian Wireless Telecommunications Association web site; http://cwta.ca/wordpress/wp-content/uploads/2011/08/SubscribersStats_en_2015_Q1-.pdf, last accessed July 16, 2015.)
“Despite the growing trend for online shopping in Canada, domestic brands have been slow to embrace ecommerce. Merchants in the U.S. and U.K. are aware of the great opportunity in Canada, and it’s about time that Canadian retailers are too,” Libarian concludes. “Canadian brands need to adapt to consumer trends, and that includes e-commerce and mobile shopping. Canadian merchants looking to take advantage of the country’s burgeoning e-commerce environment need to hire an Internet marketing company with a proven history of developing individually tailored online marketing campaigns that help drive traffic and turn visitors into repeat customers.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).